Brandwave

Salesforce Data 360 vs Tealium:Which is more popular?

In September 2026, Tealium had more branded searches than Salesforce Data 360 among customer data platforms in New Zealand. Tealium had about 100 branded searches, while Salesforce Data 360 had 40. Tealium made up 31.3% of all customer data platform searches we track, and Salesforce Data 360 accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about customer data platforms, Salesforce Data 360 and Tealium each appeared in three of the five answers. Salesforce Data 360 was mentioned before Tealium in two out of three answers.

Among customer data platforms in New Zealand in September 2026

Who do people search for more?

Tealium, about 3 searches for every 1 for Salesforce Data 360

Tealium 100 searchesSalesforce Data 360 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Salesforce Data 360 in 3 of 5Tealium in 3 of 5

Who does AI recommend more?

Salesforce Data 360, named ahead of Tealium in 2 of 3 answers

Salesforce Data 360 first in 2Tealium first in 1

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Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce Data 360 and Tealium were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce Data 360 was listed before Tealium in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Salesforce Data 3602nd
  3. Tealium3rd
  4. Adobe Real-Time CDP4th
  5. Hightouch5th
  6. Bloomreach6th
  7. mParticle6th
  8. RudderStack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Salesforce Data 360 or Tealium more popular in search?

This chart shows how often people search Google for Salesforce Data 360 and Tealium by name. Each line represents a brand's share of searches for all eight customer data platforms we track, month by month, from searches in New Zealand.

Salesforce Data 360 and Tealium among customer data platforms in New Zealand, by month

Share of searches by month for Tealium, Salesforce Data 360. The figures are in the table below the chart.

View monthly share of searches table
MonthTealiumHightouchBloomreachSalesforce Data 360Twilio SegmentRudderStackAdobe Real-Time CDPmParticle
Oct 202528.6%26.2%4.8%19%11.9%4.8%2.4%2.4%
Nov 202523.3%20.9%14%18.6%11.6%7%2.3%2.3%
Dec 202516.7%20.8%12.5%16.7%16.7%8.3%4.2%4.2%
Jan 202615.6%28.1%6.3%18.8%15.6%9.4%3.1%3.1%
Feb 202625%21.9%9.4%15.6%12.5%9.4%3.1%3.1%
Mar 202627.8%25%8.3%16.7%8.3%8.3%2.8%2.8%
Apr 202615.2%33.3%6.1%12.1%12.1%15.2%3%3%
May 202618.2%27.3%6.1%24.2%12.1%6.1%3%3%
Jun 202617.6%14.7%8.8%29.4%14.7%8.8%2.9%2.9%
Jul 202623.1%19.2%15.4%19.2%7.7%7.7%3.8%3.8%
Aug 202626.7%23.3%10%13.3%10%10%3.3%3.3%
Sep 202631.3%21.9%12.5%12.5%9.4%6.3%3.1%3.1%

How has the Salesforce Data 360 and Tealium comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Salesforce Data 360 took it in January 2026, Tealium took it in February 2026, Salesforce Data 360 took it in May 2026, Tealium took it in July 2026.
  • Across the 12 months ending September 2026, Salesforce Data 360’s share of searches among customer data platforms in New Zealand moved from 19% to 12.5%, and its estimated monthly branded searches moved from 80 to 40.
  • Across the 12 months ending September 2026, Tealium’s share of searches among customer data platforms in New Zealand moved from 28.6% to 31.3%, and its estimated monthly branded searches moved from 120 to 100.

How did search popularity change for New Zealand customer data platforms in September 2026?

3 changes

  1. In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.

  2. In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%.

  3. In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Salesforce Data 360’s and Tealium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salesforce Data 360

2 branded search terms

  • salesforce cdp
  • salesforce data cloud

Tealium

2 branded search terms

  • tealium
  • tealium cdp

How the Brand Demand Index is measured

Other head-to-heads among customer data platforms

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