Hightouch vs Twilio Segment:Which is more popular?
In September 2026, Hightouch had more branded searches than Twilio Segment among customer data platforms in New Zealand. Hightouch had about 70 branded searches, while Twilio Segment had 30. Hightouch made up 21.9% of all customer data platform searches we track, and Twilio Segment accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about customer data platforms, Twilio Segment appeared in three of the five answers and Hightouch in one. Twilio Segment was mentioned before Hightouch in every answer.
Who do people search for more?
Hightouch, about 2 searches for every 1 for Twilio Segment
Who does AI mention more?
Twilio Segment, mentioned in 3 of 5 answers, Hightouch in 1
Who does AI recommend more?
Twilio Segment, named ahead of Hightouch in every answer
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Top customer data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio Segment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio Segment was listed before Hightouch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer data platforms
5 answers
Asked ChatGPT
“Which customer data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer data platforms in New Zealand?”
Asked ChatGPT
“What's the best customer data platform in New Zealand for unified customer data?”
Searched Google, AI Overview
“customer data platform”
Searched Google, AI Overview
“cdp nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hightouch or Twilio Segment more popular in search?
This chart shows how often people search Google for Hightouch and Twilio Segment by name. Each line represents a brand's share of searches for all eight customer data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Hightouch, Twilio Segment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tealium | Hightouch | Bloomreach | Salesforce Data 360 | Twilio Segment | RudderStack | Adobe Real-Time CDP | mParticle |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 26.2% | 4.8% | 19% | 11.9% | 4.8% | 2.4% | 2.4% |
| Nov 2025 | 23.3% | 20.9% | 14% | 18.6% | 11.6% | 7% | 2.3% | 2.3% |
| Dec 2025 | 16.7% | 20.8% | 12.5% | 16.7% | 16.7% | 8.3% | 4.2% | 4.2% |
| Jan 2026 | 15.6% | 28.1% | 6.3% | 18.8% | 15.6% | 9.4% | 3.1% | 3.1% |
| Feb 2026 | 25% | 21.9% | 9.4% | 15.6% | 12.5% | 9.4% | 3.1% | 3.1% |
| Mar 2026 | 27.8% | 25% | 8.3% | 16.7% | 8.3% | 8.3% | 2.8% | 2.8% |
| Apr 2026 | 15.2% | 33.3% | 6.1% | 12.1% | 12.1% | 15.2% | 3% | 3% |
| May 2026 | 18.2% | 27.3% | 6.1% | 24.2% | 12.1% | 6.1% | 3% | 3% |
| Jun 2026 | 17.6% | 14.7% | 8.8% | 29.4% | 14.7% | 8.8% | 2.9% | 2.9% |
| Jul 2026 | 23.1% | 19.2% | 15.4% | 19.2% | 7.7% | 7.7% | 3.8% | 3.8% |
| Aug 2026 | 26.7% | 23.3% | 10% | 13.3% | 10% | 10% | 3.3% | 3.3% |
| Sep 2026 | 31.3% | 21.9% | 12.5% | 12.5% | 9.4% | 6.3% | 3.1% | 3.1% |
How has the Hightouch and Twilio Segment comparison changed over the last 12 months?
3 findings
- Hightouch was ahead of Twilio Segment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand moved from 26.2% to 21.9%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer data platforms in New Zealand moved from 11.9% to 9.4%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand customer data platforms in September 2026?
2 changes
In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%.
In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hightouch’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hightouch
1 branded search term
- hightouch
Twilio Segment
4 branded search terms
- segment cdp
- segment customer data
- segment io
- twilio segment
Other head-to-heads among customer data platforms
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