How popular isHightouch?
In September 2026, people searched for Hightouch by name about 70 times in New Zealand, a 36.4% decrease from the previous year. These searches made up 21.9% of all New Zealand customer data platform searches, placing Hightouch second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer data platforms, Hightouch appeared in one of the five answers and was the fifth most recommended of the eight.
Hightouch is the second most searched of 8 competitors and the fifth most recommended in AI answers.
TealiumShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HightouchShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BloomreachShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Salesforce Data 360Share of searches 12.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Twilio SegmentShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top customer data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hightouch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer data platforms
5 answers
Asked ChatGPT
“Which customer data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer data platforms in New Zealand?”
Asked ChatGPT
“What's the best customer data platform in New Zealand for unified customer data?”
Searched Google, AI Overview
“customer data platform”
Searched Google, AI Overview
“cdp nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which customer data platforms compete with Hightouch?
Share of searches by month for Tealium, Hightouch, Bloomreach, Salesforce Data 360, Twilio Segment, RudderStack, Adobe Real-Time CDP, mParticle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tealium | Hightouch | Bloomreach | Salesforce Data 360 | Twilio Segment | RudderStack | Adobe Real-Time CDP | mParticle |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 26.2% | 4.8% | 19% | 11.9% | 4.8% | 2.4% | 2.4% |
| Nov 2025 | 23.3% | 20.9% | 14% | 18.6% | 11.6% | 7% | 2.3% | 2.3% |
| Dec 2025 | 16.7% | 20.8% | 12.5% | 16.7% | 16.7% | 8.3% | 4.2% | 4.2% |
| Jan 2026 | 15.6% | 28.1% | 6.3% | 18.8% | 15.6% | 9.4% | 3.1% | 3.1% |
| Feb 2026 | 25% | 21.9% | 9.4% | 15.6% | 12.5% | 9.4% | 3.1% | 3.1% |
| Mar 2026 | 27.8% | 25% | 8.3% | 16.7% | 8.3% | 8.3% | 2.8% | 2.8% |
| Apr 2026 | 15.2% | 33.3% | 6.1% | 12.1% | 12.1% | 15.2% | 3% | 3% |
| May 2026 | 18.2% | 27.3% | 6.1% | 24.2% | 12.1% | 6.1% | 3% | 3% |
| Jun 2026 | 17.6% | 14.7% | 8.8% | 29.4% | 14.7% | 8.8% | 2.9% | 2.9% |
| Jul 2026 | 23.1% | 19.2% | 15.4% | 19.2% | 7.7% | 7.7% | 3.8% | 3.8% |
| Aug 2026 | 26.7% | 23.3% | 10% | 13.3% | 10% | 10% | 3.3% | 3.3% |
| Sep 2026 | 31.3% | 21.9% | 12.5% | 12.5% | 9.4% | 6.3% | 3.1% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 100 | +25% | +4.6 points | |
| 2, held 2nd | 21.9% | 70 | 0% | -1.5 points | |
| 3, moved from 4th to 3rd | 12.5% | 40 | +33.3% | +2.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.5% | 40 | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.4% | 30 | 0% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.3% | 20 | -33.3% | -3.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.1% | 10 | 0% | -0.2 points | |
| 8, held 8th | 3.1% | 10 | 0% | -0.2 points |
1.
Tealium31.3%
Held 1st. 100 estimated branded searches, +25% vs prior month. Share +4.6 points.
21.9%
Held 2nd. 70 estimated branded searches, 0% vs prior month. Share -1.5 points.
12.5%
Moved from 4th to 3rd. 40 estimated branded searches, +33.3% vs prior month. Share +2.5 points.
12.5%
Moved from 3rd to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.
9.4%
Moved from 6th to 5th. 30 estimated branded searches, 0% vs prior month. Share -0.6 points.
6.3%
Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -3.8 points.
3.1%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
3.1%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Hightouch and its closest rivals
Every comparison with Hightouch
2 comparisons
How has branded search demand for Hightouch changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hightouch in New Zealand fell from 110 to 70.
- Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand decreased from 26.2% to 21.9%.
- Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 14.7% in June 2026.
How did search popularity change for New Zealand customer data platforms in September 2026?
6 changes
In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.
In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%.
In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%.
In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%.
In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.
In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.
How are Hightouch’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hightouch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hightouch
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Is Hightouch your brand?
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