Brandwave

How popular isTealium?

In September 2026, people searched for Tealium by name about 100 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 31.3% of all New Zealand customer data platform searches, placing Tealium first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer data platforms, Tealium appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Tealium is the most searched of 8 competitors and the third most recommended in AI answers.

  1. TealiumShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HightouchShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BloomreachShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Salesforce Data 360Share of searches 12.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Twilio SegmentShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tealium was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tealium is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Salesforce Data 3602nd
  3. Tealium3rd
  4. Adobe Real-Time CDP4th
  5. Hightouch5th
  6. Bloomreach6th
  7. mParticle6th
  8. RudderStack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer data platforms compete with Tealium?

Tealium against customer data platforms in New Zealand, by month

Share of searches by month for Tealium, Hightouch, Bloomreach, Salesforce Data 360, Twilio Segment, RudderStack, Adobe Real-Time CDP, mParticle. The figures are in the table below the chart.

View monthly share of searches table
MonthTealiumHightouchBloomreachSalesforce Data 360Twilio SegmentRudderStackAdobe Real-Time CDPmParticle
Oct 202528.6%26.2%4.8%19%11.9%4.8%2.4%2.4%
Nov 202523.3%20.9%14%18.6%11.6%7%2.3%2.3%
Dec 202516.7%20.8%12.5%16.7%16.7%8.3%4.2%4.2%
Jan 202615.6%28.1%6.3%18.8%15.6%9.4%3.1%3.1%
Feb 202625%21.9%9.4%15.6%12.5%9.4%3.1%3.1%
Mar 202627.8%25%8.3%16.7%8.3%8.3%2.8%2.8%
Apr 202615.2%33.3%6.1%12.1%12.1%15.2%3%3%
May 202618.2%27.3%6.1%24.2%12.1%6.1%3%3%
Jun 202617.6%14.7%8.8%29.4%14.7%8.8%2.9%2.9%
Jul 202623.1%19.2%15.4%19.2%7.7%7.7%3.8%3.8%
Aug 202626.7%23.3%10%13.3%10%10%3.3%3.3%
Sep 202631.3%21.9%12.5%12.5%9.4%6.3%3.1%3.1%

  1. 1.Tealium

    31.3%

    Held 1st. 100 estimated branded searches, +25% vs prior month. Share +4.6 points.

  2. 2.Hightouch

    21.9%

    Held 2nd. 70 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Bloomreach

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, +33.3% vs prior month. Share +2.5 points.

  4. 4.Salesforce Data 360

    12.5%

    Moved from 3rd to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Twilio Segment

    9.4%

    Moved from 6th to 5th. 30 estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.RudderStack

    6.3%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -3.8 points.

  7. 7.Adobe Real-Time CDP

    3.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.mParticle

    3.1%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Tealium and its closest rivals

Every comparison with Tealium

2 comparisons

How has branded search demand for Tealium changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tealium in New Zealand fell from 120 to 100.
  • Across the 12 months ending September 2026, Tealium’s share of searches among customer data platforms in New Zealand increased from 28.6% to 31.3%.
  • Across the 12 months ending September 2026, Tealium’s share of searches among customer data platforms in New Zealand peaked at 31.3% in September 2026 and was lowest at 15.2% in April 2026.

How did search popularity change for New Zealand customer data platforms in September 2026?

6 changes

  1. In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.

  2. In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%.

  3. In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%.

  4. In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%.

  5. In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.

  6. In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.

How are Tealium’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tealium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tealium
  • tealium cdp

Do you work for Tealium? To request corrections or removal please contact us via our support page and we will be happy to assist.

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