Brandwave

How popular isAdobe Real-Time CDP?

In September 2026, people searched for Adobe Real-Time CDP by name about 10 times in New Zealand, about the same as the previous year. These searches made up 3.1% of all New Zealand customer data platform searches, placing Adobe Real-Time CDP seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer data platforms, Adobe Real-Time CDP appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Adobe Real-Time CDP is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.

  1. TealiumShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HightouchShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BloomreachShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Salesforce Data 360Share of searches 12.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Adobe Real-Time CDPShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+3 more

Adobe Real-Time CDP website (opens in a new tab)

Follow Adobe Real-Time CDP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Real-Time CDP was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Real-Time CDP is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Salesforce Data 3602nd
  3. Tealium3rd
  4. Adobe Real-Time CDP4th
  5. Hightouch5th
  6. Bloomreach6th
  7. mParticle6th
  8. RudderStack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer data platforms compete with Adobe Real-Time CDP?

Adobe Real-Time CDP against customer data platforms in New Zealand, by month

Share of searches by month for Tealium, Hightouch, Bloomreach, Salesforce Data 360, Twilio Segment, RudderStack, Adobe Real-Time CDP, mParticle. The figures are in the table below the chart.

View monthly share of searches table
MonthTealiumHightouchBloomreachSalesforce Data 360Twilio SegmentRudderStackAdobe Real-Time CDPmParticle
Oct 202528.6%26.2%4.8%19%11.9%4.8%2.4%2.4%
Nov 202523.3%20.9%14%18.6%11.6%7%2.3%2.3%
Dec 202516.7%20.8%12.5%16.7%16.7%8.3%4.2%4.2%
Jan 202615.6%28.1%6.3%18.8%15.6%9.4%3.1%3.1%
Feb 202625%21.9%9.4%15.6%12.5%9.4%3.1%3.1%
Mar 202627.8%25%8.3%16.7%8.3%8.3%2.8%2.8%
Apr 202615.2%33.3%6.1%12.1%12.1%15.2%3%3%
May 202618.2%27.3%6.1%24.2%12.1%6.1%3%3%
Jun 202617.6%14.7%8.8%29.4%14.7%8.8%2.9%2.9%
Jul 202623.1%19.2%15.4%19.2%7.7%7.7%3.8%3.8%
Aug 202626.7%23.3%10%13.3%10%10%3.3%3.3%
Sep 202631.3%21.9%12.5%12.5%9.4%6.3%3.1%3.1%

  1. 1.Tealium

    31.3%

    Held 1st. 100 estimated branded searches, +25% vs prior month. Share +4.6 points.

  2. 2.Hightouch

    21.9%

    Held 2nd. 70 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Bloomreach

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, +33.3% vs prior month. Share +2.5 points.

  4. 4.Salesforce Data 360

    12.5%

    Moved from 3rd to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Twilio Segment

    9.4%

    Moved from 6th to 5th. 30 estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.RudderStack

    6.3%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -3.8 points.

  7. 7.Adobe Real-Time CDP

    3.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.mParticle

    3.1%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Adobe Real-Time CDP and its closest rivals

How has branded search demand for Adobe Real-Time CDP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Real-Time CDP in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Adobe Real-Time CDP’s share of searches among customer data platforms in New Zealand increased from 2.4% to 3.1%.
  • Across the 12 months ending September 2026, Adobe Real-Time CDP’s share of searches among customer data platforms in New Zealand peaked at 4.2% in December 2025 and was lowest at 2.3% in November 2025.

How did search popularity change for New Zealand customer data platforms in September 2026?

6 changes

  1. In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.

  2. In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%.

  3. In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%.

  4. In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%.

  5. In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.

  6. In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.

How are Adobe Real-Time CDP’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe Real-Time CDP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe real time cdp

How the Brand Demand Index is measured

Who owns Adobe Real-Time CDP?

Adobe Real-Time CDP is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Real-Time CDP? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Adobe Real-Time CDP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free