Brandwave

How popular isSalesforce Data 360?

In September 2026, people searched for Salesforce Data 360 by name about 40 times in New Zealand, a 50% decrease from the previous year. These searches made up 12.5% of all New Zealand customer data platform searches, placing Salesforce Data 360 fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer data platforms, Salesforce Data 360 appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Salesforce Data 360 is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. TealiumShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HightouchShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BloomreachShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Salesforce Data 360Share of searches 12.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Twilio SegmentShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce Data 360 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce Data 360 is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Salesforce Data 3602nd
  3. Tealium3rd
  4. Adobe Real-Time CDP4th
  5. Hightouch5th
  6. Bloomreach6th
  7. mParticle6th
  8. RudderStack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer data platforms compete with Salesforce Data 360?

Salesforce Data 360 against customer data platforms in New Zealand, by month

Share of searches by month for Tealium, Hightouch, Bloomreach, Salesforce Data 360, Twilio Segment, RudderStack, Adobe Real-Time CDP, mParticle. The figures are in the table below the chart.

View monthly share of searches table
MonthTealiumHightouchBloomreachSalesforce Data 360Twilio SegmentRudderStackAdobe Real-Time CDPmParticle
Oct 202528.6%26.2%4.8%19%11.9%4.8%2.4%2.4%
Nov 202523.3%20.9%14%18.6%11.6%7%2.3%2.3%
Dec 202516.7%20.8%12.5%16.7%16.7%8.3%4.2%4.2%
Jan 202615.6%28.1%6.3%18.8%15.6%9.4%3.1%3.1%
Feb 202625%21.9%9.4%15.6%12.5%9.4%3.1%3.1%
Mar 202627.8%25%8.3%16.7%8.3%8.3%2.8%2.8%
Apr 202615.2%33.3%6.1%12.1%12.1%15.2%3%3%
May 202618.2%27.3%6.1%24.2%12.1%6.1%3%3%
Jun 202617.6%14.7%8.8%29.4%14.7%8.8%2.9%2.9%
Jul 202623.1%19.2%15.4%19.2%7.7%7.7%3.8%3.8%
Aug 202626.7%23.3%10%13.3%10%10%3.3%3.3%
Sep 202631.3%21.9%12.5%12.5%9.4%6.3%3.1%3.1%

  1. 1.Tealium

    31.3%

    Held 1st. 100 estimated branded searches, +25% vs prior month. Share +4.6 points.

  2. 2.Hightouch

    21.9%

    Held 2nd. 70 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Bloomreach

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, +33.3% vs prior month. Share +2.5 points.

  4. 4.Salesforce Data 360

    12.5%

    Moved from 3rd to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Twilio Segment

    9.4%

    Moved from 6th to 5th. 30 estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.RudderStack

    6.3%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -3.8 points.

  7. 7.Adobe Real-Time CDP

    3.1%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.mParticle

    3.1%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Salesforce Data 360 and its closest rivals

Every comparison with Salesforce Data 360

2 comparisons

How has branded search demand for Salesforce Data 360 changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salesforce Data 360 in New Zealand fell from 80 to 40.
  • Across the 12 months ending September 2026, Salesforce Data 360’s share of searches among customer data platforms in New Zealand decreased from 19% to 12.5%.
  • Across the 12 months ending September 2026, Salesforce Data 360’s share of searches among customer data platforms in New Zealand peaked at 29.4% in June 2026 and was lowest at 12.1% in April 2026.
  • Across the 12 months ending September 2026, Salesforce Data 360 fell from 3rd to 4th among customer data platforms in New Zealand.

How did search popularity change for New Zealand customer data platforms in September 2026?

6 changes

  1. In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.

  2. In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%.

  3. In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%.

  4. In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%.

  5. In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.

  6. In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.

How are Salesforce Data 360’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salesforce Data 360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salesforce cdp
  • salesforce data cloud

How the Brand Demand Index is measured

Who owns Salesforce Data 360?

Salesforce Data 360 is owned by Salesforce. Brandwave also tracks Salesforce and Heroku, owned by the same company, in New Zealand.

Do you work for Salesforce Data 360? To request corrections or removal please contact us via our support page and we will be happy to assist.

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