How popular isHeroku in search?
In August 2026, there were an estimated 280 branded searches for Heroku in New Zealand which is down 34.9% over the last 11 months. Heroku holds 2.4% estimated Share of Search among New Zealand developer hosting platforms and is ranked 3rd of 6 competitors for search popularity.
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Which developer hosting platforms compete with Heroku?
Share of Search by month for Netlify, Vercel, Heroku. The figures are in the table below the chart.
View monthly share of search table
| Month | Netlify | Vercel | Heroku | Railway | Fly.io | Render |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 52.9% | 7.6% | 1.4% | 1.8% | 1.2% |
| Nov 2025 | 39.6% | 49.5% | 6.5% | 1.4% | 2% | 0.99% |
| Dec 2025 | 36.3% | 53.8% | 5.8% | 1.9% | 1.3% | 0.86% |
| Jan 2026 | 36.3% | 54.3% | 5% | 2.3% | 1.3% | 0.72% |
| Feb 2026 | 36% | 53.9% | 5.9% | 2.6% | 1% | 0.58% |
| Mar 2026 | 37.2% | 55.5% | 3.3% | 2.3% | 1.2% | 0.6% |
| Apr 2026 | 42.8% | 51.8% | 2.5% | 1.6% | 0.93% | 0.37% |
| May 2026 | 47.1% | 46.6% | 2.4% | 2.4% | 1.1% | 0.5% |
| Jun 2026 | 52.8% | 42.9% | 1.9% | 1.1% | 0.85% | 0.54% |
| Jul 2026 | 48.5% | 46.9% | 2% | 1.4% | 0.76% | 0.42% |
| Aug 2026 | 47.9% | 46.9% | 2.4% | 1.4% | 1% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 5.7K | -0.35% | -0.6 points | |
| 2, held 2nd | 46.9% | 5.6K | +0.9% | 0 points | |
| 3, held 3rd | 2.4% | 280 | +16.7% | +0.3 points | |
| 4, held 4th | 1.4% | 170 | +6.3% | +0.1 points | |
| 5, held 5th | 1% | 120 | +33.3% | +0.2 points | |
| 6, held 6th | 0.42% | 50 | 0% | 0 points |
1.
Netlify
47.9%
held 1st · 5.7K estimated branded searches · -0.35% vs prior month · -0.6 points
2.
Vercel46.9%
held 2nd · 5.6K estimated branded searches · +0.9% vs prior month · 0 points
3.
Heroku2.4%
held 3rd · 280 estimated branded searches · +16.7% vs prior month · +0.3 points
4.
Railway1.4%
held 4th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points
5.
Fly.io1%
held 5th · 120 estimated branded searches · +33.3% vs prior month · +0.2 points
6.
Render0.42%
held 6th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Heroku and its closest rivals
How has branded search demand for Heroku changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heroku in New Zealand fell from 430 to 280.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among developer hosting platforms in New Zealand decreased from 7.6% to 2.4%.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among developer hosting platforms in New Zealand peaked at 7.6% in October 2025 and was lowest at 1.9% in June 2026.
How did search popularity change for New Zealand developer hosting platforms in August 2026?
6 changes
In August 2026, Netlify lost estimated Share of Search among developer hosting platforms in New Zealand, from 48.5% to 47.9%.
Estimated monthly branded searches for Railway in New Zealand rose 112.5% over 11 measured months, from 80 to 170 in August 2026.
Estimated monthly branded searches for Vercel in New Zealand rose 85.7% over 11 measured months, from 3K to 5.6K in August 2026.
Estimated monthly branded searches for Fly.io in New Zealand rose 20% over 11 measured months, from 100 to 120 in August 2026.
Estimated monthly branded searches for Heroku in New Zealand fell 34.9% over 11 measured months, from 430 to 280 in August 2026.
Estimated monthly branded searches for Render in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How is Heroku measured?
Brandwave collects information about searches that people make online using Heroku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- heroku
- heroku com
- heroku deploy
- heroku hosting
- heroku serverless
Who owns Heroku?
Heroku is owned by 
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Is Heroku your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.