Brandwave

How popular isAmazon Web Services?

In September 2026, people searched for Amazon Web Services by name about 7,390 times in New Zealand, a 64.9% decrease from the previous year. These searches made up 36.8% of all New Zealand developer hosting platform searches, placing Amazon Web Services first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about developer hosting platforms, Amazon Web Services appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Amazon Web Services is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Amazon Web ServicesShare of searches 36.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. NetlifyShare of searches 33.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. VercelShare of searches 27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HerokuShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. RailwayShare of searches 0.84%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top developer hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Web Services was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Web Services is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vercel1st
  2. Render2nd
  3. Railway3rd
  4. Fly.io4th
  5. Netlify5th
  6. Amazon Web Services6th
  7. Heroku7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vercel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Render5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Railway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Web Services2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fly.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netlify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heroku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about developer hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which developer hosting platforms compete with Amazon Web Services?

Amazon Web Services against developer hosting platforms in New Zealand, by month

Share of searches by month for Amazon Web Services, Netlify, Vercel. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon Web ServicesNetlifyVercelHerokuRailwayFly.ioRender
Oct 202577.6%7.8%12%1.7%0.32%0.4%0.2%
Nov 202556.9%16.9%21.5%2.8%0.6%0.86%0.35%
Dec 202549.4%18.3%27.3%3%0.99%0.66%0.33%
Jan 202648.6%18.5%28.2%2.5%1.2%0.66%0.28%
Feb 202642.5%20.7%31.2%3.4%1.5%0.59%0.25%
Mar 202638.3%22.8%34.4%2%1.4%0.74%0.25%
Apr 202632.4%28.8%35.2%1.7%1.1%0.64%0.19%
May 202630.1%32.9%32.7%1.7%1.7%0.77%0.3%
Jun 202627.9%38%31.1%1.3%0.79%0.62%0.28%
Jul 202630.1%33.7%33%1.4%0.96%0.54%0.24%
Aug 202634.2%31.5%31%1.5%0.95%0.67%0.17%
Sep 202636.8%33.5%27%1.3%0.84%0.36%0.24%

  1. 1.Amazon Web Services

    36.8%

    Held 1st. 6.1K estimated branded searches, +0.16% vs prior month. Share +2.5 points.

  2. 2.Netlify

    33.5%

    Held 2nd. 5.6K estimated branded searches, -0.89% vs prior month. Share +2 points.

  3. 3.Vercel

    27%

    Held 3rd. 4.5K estimated branded searches, -18.7% vs prior month. Share -4 points.

  4. 4.Heroku

    1.3%

    Held 4th. 220 estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Railway

    0.84%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

  6. 6.Fly.io

    0.36%

    Held 6th. 60 estimated branded searches, -50% vs prior month. Share -0.3 points.

  7. 7.Render

    0.24%

    Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.

Compare popularity between Amazon Web Services and its closest rivals

Every comparison with Amazon Web Services

14 comparisons

How has branded search demand for Amazon Web Services changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Web Services in New Zealand fell from 21.1K to 7.4K.
  • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among developer hosting platforms in New Zealand decreased from 77.6% to 36.8%.
  • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among developer hosting platforms in New Zealand peaked at 77.6% in October 2025 and was lowest at 27.9% in June 2026.

How did search popularity change for New Zealand developer hosting platforms in September 2026?

6 changes

  1. In September 2026, Amazon Web Services gained share of searches among developer hosting platforms in New Zealand, from 34.2% to 36.8%.

  2. In September 2026, Netlify gained share of searches among developer hosting platforms in New Zealand, from 31.5% to 33.5%.

  3. In September 2026, Vercel lost share of searches among developer hosting platforms in New Zealand, from 31% to 27%.

  4. Estimated monthly branded searches for Railway in New Zealand rose 75% over 12 measured months, from 80 to 140 in September 2026.

  5. Estimated monthly branded searches for Heroku in New Zealand fell 47.6% over 12 measured months, from 420 to 220 in September 2026.

  6. Estimated monthly branded searches for Fly.io in New Zealand fell 40% over 12 measured months, from 100 to 60 in September 2026.

How are Amazon Web Services’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws
  • aws certified
  • aws cloud
  • aws console
  • aws glue
  • aws hosting
  • aws lambda
  • aws management console
  • aws rds
  • aws reinvent
  • aws services

How the Brand Demand Index is measured

Who owns Amazon Web Services?

Amazon Web Services is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon Web Services compete?

Amazon Web Services is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud computing platforms2nd of 724%Show ranking
Cloud object storage providers2nd of 525.1%Show ranking
Developer hosting platforms1st of 736.8%Shown above
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