Cloud object storage providers in New Zealand:Which are most popular?
In September 2026, Cloudflare was the most searched cloud object storage provider in New Zealand, accounting for 60.5% of all searches among the five providers we track. When we checked with ChatGPT and Google AI Overviews, Cloudflare and Amazon Web Services were mentioned most often, in three of the five answers. Cloudflare was recommended most often, coming first in both responses that gave a list.
CloudflareShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Amazon Web ServicesShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DigitalOceanShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WasabiShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BackblazeShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Cloudflare and Amazon Web Services were mentioned most often, in three of the five answers. Cloudflare was recommended most often, coming first in both answers that gave a list. Amazon Web Services was second, and Backblaze was third. DigitalOcean, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud object storage providers in New Zealand?”
Asked ChatGPT
“What's the best cloud object storage provider in New Zealand for application files?”
Searched Google, AI Overview
“best cloud storage”
Searched Google, AI Overview
“cloud storage providers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cloud object storage providers do people search for most?
This chart shows how often people search Google for each cloud object storage provider by name. Each line represents a brand's share of searches for all five cloud object storage providers we track, month by month, from searches in New Zealand.
Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi, Backblaze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Wasabi | Backblaze |
|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 62.3% | 4.2% | 5.3% | 2.3% |
| Nov 2025 | 64.7% | 23.6% | 3.6% | 6% | 2.1% |
| Dec 2025 | 61.1% | 22.7% | 5% | 8.2% | 3% |
| Jan 2026 | 48.2% | 30.8% | 7.7% | 9.8% | 3.5% |
| Feb 2026 | 48.2% | 30.2% | 7.7% | 11.5% | 2.3% |
| Mar 2026 | 50.2% | 31.4% | 8.1% | 8.4% | 2% |
| Apr 2026 | 59.8% | 25.2% | 6.4% | 6.7% | 1.9% |
| May 2026 | 58.2% | 24.5% | 7.7% | 8% | 1.5% |
| Jun 2026 | 63.5% | 21.3% | 5.6% | 7.1% | 2.5% |
| Jul 2026 | 58.7% | 24.5% | 6.3% | 8.1% | 2.3% |
| Aug 2026 | 60.8% | 25.2% | 5.3% | 6.8% | 2% |
| Sep 2026 | 60.5% | 25.1% | 6.5% | 5.5% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.5% | 14.8K | 0% | -0.3 points | |
| 2, held 2nd | 25.1% | 6.1K | +0.16% | -0.1 points | |
| 3, moved from 4th to 3rd | 6.5% | 1.6K | +23.1% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.5% | 1.4K | -18.2% | -1.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.4% | 590 | +22.9% | +0.4 points |
60.5%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
25.1%
Held 2nd. 6.1K estimated branded searches, +0.16% vs prior month. Share -0.1 points.
6.5%
Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.
4.
Wasabi5.5%
Moved from 3rd to 4th. 1.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
2.4%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.4 points.
Which brand is most popular in search among cloud object storage providers in New Zealand?
5 brands
In September 2026, Cloudflare was the most searched among cloud object storage providers in New Zealand, with an estimated 14.8K branded searches, 60.5% of all searches for the five we track. Amazon Web Services is in 2nd place, 35.4 percentage points behind at 25.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cloudflare | 25.9% → 60.5% | 64.7%Nov 2025 | 25.9%Oct 2025 | 2nd → 1st |
| Amazon Web Services | 62.3% → 25.1% | 62.3%Oct 2025 | 21.3%Jun 2026 | 1st → 2nd |
| DigitalOcean | 4.2% → 6.5% | 8.1%Mar 2026 | 3.6%Nov 2025 | 4th → 3rd |
| Wasabi | 5.3% → 5.5% | 11.5%Feb 2026 | 5.3%Oct 2025 | 3rd → 4th |
| Backblaze | 2.3% → 2.4% | 3.5%Jan 2026 | 1.5%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand increased from 25.9% to 60.5%.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand decreased from 62.3% to 25.1%.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers in New Zealand increased from 4.2% to 6.5%.
- Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand peaked at 64.7% in November 2025 and was lowest at 25.9% in October 2025.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand peaked at 62.3% in October 2025 and was lowest at 21.3% in June 2026.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers in New Zealand peaked at 8.1% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Wasabi’s share of searches among cloud object storage providers in New Zealand peaked at 11.5% in February 2026 and was lowest at 5.3% in October 2025.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers in New Zealand peaked at 3.5% in January 2026 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, DigitalOcean rose from 4th to 3rd among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Wasabi fell from 3rd to 4th among cloud object storage providers in New Zealand.
- Across the 12 months ending September 2026, Backblaze held steady: its share of searches among cloud object storage providers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cloud object storage providers in September 2026?
5 changes
In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.
In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.
Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.
Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.
Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Compare popularity between leading brands
- Cloudflare vs Amazon Web Services: compare popularity
- Cloudflare vs DigitalOcean: compare popularity
- Cloudflare vs Wasabi: compare popularity
- Cloudflare vs Backblaze: compare popularity
- Amazon Web Services vs DigitalOcean: compare popularity
- Amazon Web Services vs Wasabi: compare popularity
- Amazon Web Services vs Backblaze: compare popularity
- DigitalOcean vs Wasabi: compare popularity
- DigitalOcean vs Backblaze: compare popularity
- Wasabi vs Backblaze: compare popularity
- Compare any of these brands
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