Brandwave

How popular isBackblaze?

In September 2026, people searched for Backblaze by name about 610 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 2.4% of all New Zealand cloud object storage provider searches, placing Backblaze fifth out of five providers. When we asked both ChatGPT and Google AI Overviews about cloud object storage providers, Backblaze appeared in one of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Backblaze is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. CloudflareShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DigitalOceanShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WasabiShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BackblazeShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backblaze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Backblaze is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Amazon Web Services2nd
  3. Backblaze3rd
  4. DigitalOcean–
  5. Wasabi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

  • Asked ChatGPT

    “Which cloud object storage provider should I use in New Zealand?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Asked ChatGPT

    “What are the best cloud object storage providers in New Zealand?”

    1. 1Cloudflare
    2. 2Backblaze
    3. 3Amazon Web Services

  • Asked ChatGPT

    “What's the best cloud object storage provider in New Zealand for application files?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Searched Google, AI Overview

    “best cloud storage”

    1. Searched Google, AI Overview

      “cloud storage providers”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which cloud object storage providers compete with Backblaze?

      Backblaze against cloud object storage providers in New Zealand, by month

      Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi, Backblaze. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCloudflareAmazon Web ServicesDigitalOceanWasabiBackblaze
      Oct 202525.9%62.3%4.2%5.3%2.3%
      Nov 202564.7%23.6%3.6%6%2.1%
      Dec 202561.1%22.7%5%8.2%3%
      Jan 202648.2%30.8%7.7%9.8%3.5%
      Feb 202648.2%30.2%7.7%11.5%2.3%
      Mar 202650.2%31.4%8.1%8.4%2%
      Apr 202659.8%25.2%6.4%6.7%1.9%
      May 202658.2%24.5%7.7%8%1.5%
      Jun 202663.5%21.3%5.6%7.1%2.5%
      Jul 202658.7%24.5%6.3%8.1%2.3%
      Aug 202660.8%25.2%5.3%6.8%2%
      Sep 202660.5%25.1%6.5%5.5%2.4%

      1. 1.Cloudflare

        60.5%

        Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

      2. 2.Amazon Web Services

        25.1%

        Held 2nd. 6.1K estimated branded searches, +0.16% vs prior month. Share -0.1 points.

      3. 3.DigitalOcean

        6.5%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Wasabi

        5.5%

        Moved from 3rd to 4th. 1.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

      5. 5.Backblaze

        2.4%

        Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.4 points.

      Compare popularity between Backblaze and its closest rivals

      Every comparison with Backblaze

      10 comparisons

      How has branded search demand for Backblaze changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Backblaze in New Zealand fell from 740 to 610.
      • Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers in New Zealand peaked at 3.5% in January 2026 and was lowest at 1.5% in May 2026.

      How did search popularity change for New Zealand cloud object storage providers in September 2026?

      5 changes

      1. In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.

      2. In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.

      3. Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

      4. Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.

      5. Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      How are Backblaze’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • backblaze
      • backblaze backup
      • backblaze cloud backup

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      How the Brand Demand Index is measured

      Where does Backblaze compete?

      Backblaze is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cloud object storage providers5th of 52.4%Shown above
      Backup software2nd of 813.1%Show ranking
      Cloud backup services1st of 541.3%Show ranking
      Creator with pink hair and a pink jacket

      Is Backblaze your brand?

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