Brandwave

How popular isCloudflare?

In September 2026, people searched for Cloudflare by name about 14,800 times in New Zealand, an 82.7% increase from the previous year. These searches made up 60.5% of all New Zealand cloud object storage provider searches, placing Cloudflare first out of five providers. When we asked both ChatGPT and Google AI Overviews about cloud object storage providers, Cloudflare appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Cloudflare is the most searched of 5 competitors and the most recommended in AI answers.

  1. CloudflareShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DigitalOceanShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WasabiShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BackblazeShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Amazon Web Services2nd
  3. Backblaze3rd
  4. DigitalOcean–
  5. Wasabi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

  • Asked ChatGPT

    “Which cloud object storage provider should I use in New Zealand?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Asked ChatGPT

    “What are the best cloud object storage providers in New Zealand?”

    1. 1Cloudflare
    2. 2Backblaze
    3. 3Amazon Web Services

  • Asked ChatGPT

    “What's the best cloud object storage provider in New Zealand for application files?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Searched Google, AI Overview

    “best cloud storage”

    1. Searched Google, AI Overview

      “cloud storage providers”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which cloud object storage providers compete with Cloudflare?

      Cloudflare against cloud object storage providers in New Zealand, by month

      Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi, Backblaze. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCloudflareAmazon Web ServicesDigitalOceanWasabiBackblaze
      Oct 202525.9%62.3%4.2%5.3%2.3%
      Nov 202564.7%23.6%3.6%6%2.1%
      Dec 202561.1%22.7%5%8.2%3%
      Jan 202648.2%30.8%7.7%9.8%3.5%
      Feb 202648.2%30.2%7.7%11.5%2.3%
      Mar 202650.2%31.4%8.1%8.4%2%
      Apr 202659.8%25.2%6.4%6.7%1.9%
      May 202658.2%24.5%7.7%8%1.5%
      Jun 202663.5%21.3%5.6%7.1%2.5%
      Jul 202658.7%24.5%6.3%8.1%2.3%
      Aug 202660.8%25.2%5.3%6.8%2%
      Sep 202660.5%25.1%6.5%5.5%2.4%

      1. 1.Cloudflare

        60.5%

        Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

      2. 2.Amazon Web Services

        25.1%

        Held 2nd. 6.1K estimated branded searches, +0.16% vs prior month. Share -0.1 points.

      3. 3.DigitalOcean

        6.5%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Wasabi

        5.5%

        Moved from 3rd to 4th. 1.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

      5. 5.Backblaze

        2.4%

        Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.4 points.

      Compare popularity between Cloudflare and its closest rivals

      Every comparison with Cloudflare

      7 comparisons

      How has branded search demand for Cloudflare changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare in New Zealand rose from 8.1K to 14.8K.
      • Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand increased from 25.9% to 60.5%.
      • Across the 12 months ending September 2026, Cloudflare’s share of searches among cloud object storage providers in New Zealand peaked at 64.7% in November 2025 and was lowest at 25.9% in October 2025.
      • Across the 12 months ending September 2026, Cloudflare rose from 2nd to 1st among cloud object storage providers in New Zealand.

      How did search popularity change for New Zealand cloud object storage providers in September 2026?

      5 changes

      1. In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.

      2. In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.

      3. Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

      4. Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.

      5. Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      How are Cloudflare’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Cloudflare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • cloudflare

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      How the Brand Demand Index is measured

      Where does Cloudflare compete?

      Cloudflare is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cloud object storage providers1st of 560.5%Shown above
      Content delivery networks1st of 794.3%Show ranking
      Creator with pink hair and a pink jacket

      Is Cloudflare your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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