Brandwave

How popular isWasabi?

In September 2026, people searched for Wasabi by name about 1,350 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 5.5% of all New Zealand cloud object storage provider searches, placing Wasabi fourth out of five providers. When we asked both ChatGPT and Google AI Overviews about cloud object storage providers, Wasabi did not appear in any of the answers.

Search and AI answers in September 2026

Wasabi is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. CloudflareShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DigitalOceanShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WasabiShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BackblazeShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wasabi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Amazon Web Services2nd
  3. Backblaze3rd
  4. DigitalOcean–
  5. Wasabi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

  • Asked ChatGPT

    “Which cloud object storage provider should I use in New Zealand?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Asked ChatGPT

    “What are the best cloud object storage providers in New Zealand?”

    1. 1Cloudflare
    2. 2Backblaze
    3. 3Amazon Web Services

  • Asked ChatGPT

    “What's the best cloud object storage provider in New Zealand for application files?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Searched Google, AI Overview

    “best cloud storage”

    1. Searched Google, AI Overview

      “cloud storage providers”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which cloud object storage providers compete with Wasabi?

      Wasabi against cloud object storage providers in New Zealand, by month

      Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi, Backblaze. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCloudflareAmazon Web ServicesDigitalOceanWasabiBackblaze
      Oct 202525.9%62.3%4.2%5.3%2.3%
      Nov 202564.7%23.6%3.6%6%2.1%
      Dec 202561.1%22.7%5%8.2%3%
      Jan 202648.2%30.8%7.7%9.8%3.5%
      Feb 202648.2%30.2%7.7%11.5%2.3%
      Mar 202650.2%31.4%8.1%8.4%2%
      Apr 202659.8%25.2%6.4%6.7%1.9%
      May 202658.2%24.5%7.7%8%1.5%
      Jun 202663.5%21.3%5.6%7.1%2.5%
      Jul 202658.7%24.5%6.3%8.1%2.3%
      Aug 202660.8%25.2%5.3%6.8%2%
      Sep 202660.5%25.1%6.5%5.5%2.4%

      1. 1.Cloudflare

        60.5%

        Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

      2. 2.Amazon Web Services

        25.1%

        Held 2nd. 6.1K estimated branded searches, +0.16% vs prior month. Share -0.1 points.

      3. 3.DigitalOcean

        6.5%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Wasabi

        5.5%

        Moved from 3rd to 4th. 1.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

      5. 5.Backblaze

        2.4%

        Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.4 points.

      Compare popularity between Wasabi and its closest rivals

      Every comparison with Wasabi

      4 comparisons

      How has branded search demand for Wasabi changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Wasabi in New Zealand fell from 1.6K to 1.4K.
      • Across the 12 months ending September 2026, Wasabi’s share of searches among cloud object storage providers in New Zealand peaked at 11.5% in February 2026 and was lowest at 5.3% in October 2025.
      • Across the 12 months ending September 2026, Wasabi fell from 3rd to 4th among cloud object storage providers in New Zealand.

      How did search popularity change for New Zealand cloud object storage providers in September 2026?

      5 changes

      1. In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.

      2. In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.

      3. Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

      4. Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.

      5. Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      How are Wasabi’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Wasabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • wasabi
      • wasabi storage

      Do you work for Wasabi? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

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