Brandwave

How popular isAmazon Web Services?

In September 2026, people searched for Amazon Web Services by name about 7,390 times in New Zealand, a 64.9% decrease from the previous year. These searches made up 25.1% of all New Zealand cloud object storage provider searches, placing Amazon Web Services second out of five providers. When we asked both ChatGPT and Google AI Overviews about cloud object storage providers, Amazon Web Services appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Amazon Web Services is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. CloudflareShare of searches 60.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DigitalOceanShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WasabiShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BackblazeShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top cloud object storage providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Web Services was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Web Services is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare1st
  2. Amazon Web Services2nd
  3. Backblaze3rd
  4. DigitalOcean–
  5. Wasabi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Web Services3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backblaze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasabi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud object storage providers

5 answers

  • Asked ChatGPT

    “Which cloud object storage provider should I use in New Zealand?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Asked ChatGPT

    “What are the best cloud object storage providers in New Zealand?”

    1. 1Cloudflare
    2. 2Backblaze
    3. 3Amazon Web Services

  • Asked ChatGPT

    “What's the best cloud object storage provider in New Zealand for application files?”

    1. 1Cloudflare
    2. 2Amazon Web Services

  • Searched Google, AI Overview

    “best cloud storage”

    1. Searched Google, AI Overview

      “cloud storage providers”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which cloud object storage providers compete with Amazon Web Services?

      Amazon Web Services against cloud object storage providers in New Zealand, by month

      Share of searches by month for Cloudflare, Amazon Web Services, DigitalOcean, Wasabi, Backblaze. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCloudflareAmazon Web ServicesDigitalOceanWasabiBackblaze
      Oct 202525.9%62.3%4.2%5.3%2.3%
      Nov 202564.7%23.6%3.6%6%2.1%
      Dec 202561.1%22.7%5%8.2%3%
      Jan 202648.2%30.8%7.7%9.8%3.5%
      Feb 202648.2%30.2%7.7%11.5%2.3%
      Mar 202650.2%31.4%8.1%8.4%2%
      Apr 202659.8%25.2%6.4%6.7%1.9%
      May 202658.2%24.5%7.7%8%1.5%
      Jun 202663.5%21.3%5.6%7.1%2.5%
      Jul 202658.7%24.5%6.3%8.1%2.3%
      Aug 202660.8%25.2%5.3%6.8%2%
      Sep 202660.5%25.1%6.5%5.5%2.4%

      1. 1.Cloudflare

        60.5%

        Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

      2. 2.Amazon Web Services

        25.1%

        Held 2nd. 6.1K estimated branded searches, +0.16% vs prior month. Share -0.1 points.

      3. 3.DigitalOcean

        6.5%

        Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

      4. 4.Wasabi

        5.5%

        Moved from 3rd to 4th. 1.4K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

      5. 5.Backblaze

        2.4%

        Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.4 points.

      Compare popularity between Amazon Web Services and its closest rivals

      Every comparison with Amazon Web Services

      14 comparisons

      How has branded search demand for Amazon Web Services changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Web Services in New Zealand fell from 21.1K to 7.4K.
      • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand decreased from 62.3% to 25.1%.
      • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand peaked at 62.3% in October 2025 and was lowest at 21.3% in June 2026.
      • Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers in New Zealand.

      How did search popularity change for New Zealand cloud object storage providers in September 2026?

      5 changes

      1. In September 2026, DigitalOcean overtook Wasabi to rank 3rd among cloud object storage providers in New Zealand, with 6.5% of the searches.

      2. In September 2026, Wasabi lost share of searches among cloud object storage providers in New Zealand, from 6.8% to 5.5%.

      3. Estimated monthly branded searches for Cloudflare in New Zealand rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

      4. Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026.

      5. Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      How are Amazon Web Services’ branded searches counted?

      11 search terms

      Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • aws
      • aws certified
      • aws cloud
      • aws console
      • aws glue
      • aws hosting
      • aws lambda
      • aws management console
      • aws rds
      • aws reinvent
      • aws services

      How the Brand Demand Index is measured

      Who owns Amazon Web Services?

      Amazon Web Services is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

      Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Amazon Web Services compete?

      Amazon Web Services is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cloud computing platforms2nd of 724%Show ranking
      Cloud object storage providers2nd of 525.1%Shown above
      Developer hosting platforms1st of 736.8%Show ranking
      Creator with pink hair and a pink jacket

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