Amazon Web Services vs Google Cloud:Which is more popular by branded search in New Zealand?
In August 2026, Amazon Web Services had more branded searches than Google Cloud among cloud computing platforms in New Zealand. Amazon Web Services was estimated to have 7.9K branded searches compared to Google Cloud’s 7.2K, and held a 27.9% Share of Search versus Google Cloud’s 25.4%.
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Which is more popular in search, Amazon Web Services or Google Cloud?
Compare the cloud computing platforms New Zealand businesses build and host on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Web Services, Google Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | DigitalOcean | Oracle Cloud | Catalyst Cloud |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 54.1% | 12.7% | 3.3% | 1.4% | 0.74% |
| Nov 2025 | 39.4% | 33.3% | 20.2% | 4.1% | 1.8% | 1.1% |
| Dec 2025 | 35.7% | 32% | 24.1% | 5.5% | 1.9% | 0.69% |
| Jan 2026 | 39.2% | 29.1% | 23% | 5.7% | 2.4% | 0.64% |
| Feb 2026 | 36.2% | 28.5% | 26.8% | 5.4% | 2.2% | 0.81% |
| Mar 2026 | 35.9% | 28.8% | 26.2% | 5.5% | 2.8% | 0.81% |
| Apr 2026 | 38.4% | 26.3% | 26.2% | 5.1% | 3.2% | 0.76% |
| May 2026 | 38.4% | 25.2% | 26.7% | 5.8% | 2.9% | 1% |
| Jun 2026 | 42.3% | 23.9% | 25.1% | 4.8% | 3.1% | 0.85% |
| Jul 2026 | 39.2% | 24.9% | 27.3% | 4.9% | 2.8% | 0.87% |
| Aug 2026 | 38.6% | 27.9% | 25.4% | 4.7% | 2.5% | 0.85% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon Web Services and Google Cloud comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Google Cloud took it in May 2026, Amazon Web Services took it in August 2026.
- Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand moved from 54.1% to 27.9%, and its estimated monthly branded searches moved from 22K to 7.9K.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud computing platforms in New Zealand moved from 12.7% to 25.4%, and its estimated monthly branded searches moved from 5.2K to 7.2K.
How did search popularity change for New Zealand cloud computing platforms in August 2026?
2 changes
In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%.
In August 2026, Google Cloud lost estimated Share of Search among cloud computing platforms in New Zealand, from 27.3% to 25.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Web Services’ and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
20 branded search terms
- aws
- aws beanstalk
- aws certified
- aws cloud
- aws console
- aws ec2
- aws ec2 cost
- aws glue
- aws hosting
- aws lambda
- aws management console
- aws near me
- aws new zealand
- aws nz
- aws online
- aws pricing
- aws rds
- aws reinvent
- aws s3
- aws services
Google Cloud
17 branded search terms
- google cloud
- google cloud console
- google cloud hosting
- google cloud messaging
- google cloud near me
- google cloud nz
- google cloud photos
- google cloud platform
- google cloud pricing
- google cloud print
- google cloud services
- google cloud storage
- google cloud storage cost
- google cloud tts
- googlecloud
- googlecloud console
- googlecloud hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.