Brandwave

How popular isMicrosoft Azure?

In September 2026, people searched for Microsoft Azure by name about 9,760 times in New Zealand, an 8.8% decrease from the previous year. These searches made up 31.7% of all New Zealand cloud computing platform searches, placing Microsoft Azure first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about cloud computing platforms, Microsoft Azure appeared in all answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

Microsoft Azure is the most searched of 7 competitors and the joint most recommended in AI answers.

  1. Microsoft AzureShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Google CloudShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DatacomShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. DigitalOceanShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top cloud computing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Azure appeared in all five answers. Microsoft Azure is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Azure1st
  2. Amazon Web Services1st
  3. Google Cloud3rd
  4. Catalyst Cloud4th
  5. Datacom5th
  6. DigitalOcean6th
  7. Oracle Cloud–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Azure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catalyst Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud computing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud computing platforms compete with Microsoft Azure?

Microsoft Azure against cloud computing platforms in New Zealand, by month

Share of searches by month for Microsoft Azure, Amazon Web Services, Google Cloud, Datacom, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft AzureAmazon Web ServicesGoogle CloudDatacomDigitalOceanOracle CloudCatalyst Cloud
Oct 202524.7%48.6%11.6%10.2%3%1.2%0.6%
Nov 202533.2%27.4%17.7%15.6%3.6%1.6%0.92%
Dec 202529.4%26%20.8%16.9%4.8%1.6%0.52%
Jan 202633.6%24.2%20.5%14%5.1%2.1%0.54%
Feb 202630.2%23.2%23.4%15.9%4.8%1.9%0.61%
Mar 202629.9%23.5%22.8%16%4.8%2.3%0.62%
Apr 202632.6%21.6%23.1%14.9%4.5%2.7%0.57%
May 202633%20.6%23.8%14.1%5.2%2.5%0.83%
Jun 202636.7%19.8%22.2%14.2%4.3%2.1%0.68%
Jul 202633.9%20.7%23.7%14.7%4.4%1.8%0.7%
Aug 202633%23.5%22.5%14%4.2%2.1%0.67%
Sep 202631.7%24%21.9%14.3%5.3%2.1%0.68%

  1. 1.Microsoft Azure

    31.7%

    Held 1st. 9.8K estimated branded searches, -6.2% vs prior month. Share -1.3 points.

  2. 2.Amazon Web Services

    24%

    Held 2nd. 7.4K estimated branded searches, -0.14% vs prior month. Share +0.5 points.

  3. 3.Google Cloud

    21.9%

    Held 3rd. 6.8K estimated branded searches, -4.7% vs prior month. Share -0.6 points.

  4. 4.Datacom

    14.3%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.DigitalOcean

    5.3%

    Held 5th. 1.6K estimated branded searches, +23.5% vs prior month. Share +1.1 points.

  6. 6.Oracle Cloud

    2.1%

    Held 6th. 650 estimated branded searches, -3% vs prior month. Share 0 points.

  7. 7.Catalyst Cloud

    0.68%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Azure and its closest rivals

Every comparison with Microsoft Azure

6 comparisons

How has branded search demand for Microsoft Azure changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Azure in New Zealand fell from 10.7K to 9.8K.
  • Across the 12 months ending September 2026, Microsoft Azure’s share of searches among cloud computing platforms in New Zealand increased from 24.7% to 31.7%.
  • Across the 12 months ending September 2026, Microsoft Azure’s share of searches among cloud computing platforms in New Zealand peaked at 36.7% in June 2026 and was lowest at 24.7% in October 2025.
  • Across the 12 months ending September 2026, Microsoft Azure rose from 2nd to 1st among cloud computing platforms in New Zealand.

How did search popularity change for New Zealand cloud computing platforms in September 2026?

6 changes

  1. In September 2026, DigitalOcean gained share of searches among cloud computing platforms in New Zealand, from 4.2% to 5.3%.

  2. In September 2026, Microsoft Azure lost share of searches among cloud computing platforms in New Zealand, from 33% to 31.7%.

  3. In September 2026, Google Cloud lost share of searches among cloud computing platforms in New Zealand, from 22.5% to 21.9%.

  4. Amazon Web Services’ share of searches among cloud computing platforms in New Zealand has gained ground for 3 months in a row, from 19.8% to 24% in September 2026.

  5. Estimated monthly branded searches for Oracle Cloud in New Zealand rose 20.4% over 12 measured months, from 540 to 650 in September 2026.

  6. Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Microsoft Azure’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure
  • azure ad
  • azure artificial intelligence
  • azure data studio
  • azure devops
  • azure migration
  • azure openai
  • azure portal
  • azure vm
  • microsoft azure cloud
  • microsoft azure console
  • microsoft azure hosting
  • ms azure portal

How the Brand Demand Index is measured

Who owns Microsoft Azure?

Microsoft Azure is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Azure? To request corrections or removal please contact us via our support page and we will be happy to assist.

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