How popular isDigitalOcean?
In September 2026, people searched for DigitalOcean by name about 1,630 times in New Zealand, a 23.5% increase from the previous year. These searches made up 5.3% of all New Zealand cloud computing platform searches, placing DigitalOcean fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about cloud computing platforms, DigitalOcean appeared in one of the five answers and was the sixth most recommended of the seven.
DigitalOcean is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.
Microsoft AzureShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Amazon Web ServicesShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Google CloudShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DatacomShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DigitalOceanShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top cloud computing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DigitalOcean was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DigitalOcean is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Azure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catalyst Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DigitalOcean1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oracle Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud computing platforms
5 answers
Asked ChatGPT
“Which cloud computing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud computing platforms in New Zealand?”
Asked ChatGPT
“What's the best cloud computing platform in New Zealand for hosting business apps?”
Searched Google, AI Overview
“best cloud platform”
Searched Google, AI Overview
“cloud hosting nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cloud computing platforms compete with DigitalOcean?
Share of searches by month for Microsoft Azure, Amazon Web Services, Google Cloud, Datacom, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Azure | Amazon Web Services | Google Cloud | Datacom | DigitalOcean | Oracle Cloud | Catalyst Cloud |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 48.6% | 11.6% | 10.2% | 3% | 1.2% | 0.6% |
| Nov 2025 | 33.2% | 27.4% | 17.7% | 15.6% | 3.6% | 1.6% | 0.92% |
| Dec 2025 | 29.4% | 26% | 20.8% | 16.9% | 4.8% | 1.6% | 0.52% |
| Jan 2026 | 33.6% | 24.2% | 20.5% | 14% | 5.1% | 2.1% | 0.54% |
| Feb 2026 | 30.2% | 23.2% | 23.4% | 15.9% | 4.8% | 1.9% | 0.61% |
| Mar 2026 | 29.9% | 23.5% | 22.8% | 16% | 4.8% | 2.3% | 0.62% |
| Apr 2026 | 32.6% | 21.6% | 23.1% | 14.9% | 4.5% | 2.7% | 0.57% |
| May 2026 | 33% | 20.6% | 23.8% | 14.1% | 5.2% | 2.5% | 0.83% |
| Jun 2026 | 36.7% | 19.8% | 22.2% | 14.2% | 4.3% | 2.1% | 0.68% |
| Jul 2026 | 33.9% | 20.7% | 23.7% | 14.7% | 4.4% | 1.8% | 0.7% |
| Aug 2026 | 33% | 23.5% | 22.5% | 14% | 4.2% | 2.1% | 0.67% |
| Sep 2026 | 31.7% | 24% | 21.9% | 14.3% | 5.3% | 2.1% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 9.8K | -6.2% | -1.3 points | |
| 2, held 2nd | 24% | 7.4K | -0.14% | +0.5 points | |
| 3, held 3rd | 21.9% | 6.8K | -4.7% | -0.6 points | |
| 4, held 4th | 14.3% | 4.4K | 0% | +0.3 points | |
| 5, held 5th | 5.3% | 1.6K | +23.5% | +1.1 points | |
| 6, held 6th | 2.1% | 650 | -3% | 0 points | |
| 7, held 7th | 0.68% | 210 | 0% | 0 points |
31.7%
Held 1st. 9.8K estimated branded searches, -6.2% vs prior month. Share -1.3 points.
24%
Held 2nd. 7.4K estimated branded searches, -0.14% vs prior month. Share +0.5 points.
21.9%
Held 3rd. 6.8K estimated branded searches, -4.7% vs prior month. Share -0.6 points.
4.
Datacom14.3%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.3%
Held 5th. 1.6K estimated branded searches, +23.5% vs prior month. Share +1.1 points.
2.1%
Held 6th. 650 estimated branded searches, -3% vs prior month. Share 0 points.
0.68%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between DigitalOcean and its closest rivals
Every comparison with DigitalOcean
9 comparisons
How has branded search demand for DigitalOcean changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DigitalOcean in New Zealand rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud computing platforms in New Zealand increased from 3% to 5.3%.
How did search popularity change for New Zealand cloud computing platforms in September 2026?
6 changes
In September 2026, DigitalOcean gained share of searches among cloud computing platforms in New Zealand, from 4.2% to 5.3%.
In September 2026, Microsoft Azure lost share of searches among cloud computing platforms in New Zealand, from 33% to 31.7%.
In September 2026, Google Cloud lost share of searches among cloud computing platforms in New Zealand, from 22.5% to 21.9%.
Amazon Web Services’ share of searches among cloud computing platforms in New Zealand has gained ground for 3 months in a row, from 19.8% to 24% in September 2026.
Estimated monthly branded searches for Oracle Cloud in New Zealand rose 20.4% over 12 measured months, from 540 to 650 in September 2026.
Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are DigitalOcean’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DigitalOcean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- digitalocean
- digitalocean cloud
- digitalocean console
- digitalocean hosting
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Where does DigitalOcean compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cloud computing platforms | 5th of 7 | 5.3% | Shown above |
| Cloud object storage providers | 3rd of 5 | 6.5% | Show ranking |
Is DigitalOcean your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.