Brandwave

How popular isAmazon Web Services?

In September 2026, people searched for Amazon Web Services by name about 7,390 times in New Zealand, a 64.9% decrease from the previous year. These searches made up 24% of all New Zealand cloud computing platform searches, placing Amazon Web Services second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about cloud computing platforms, Amazon Web Services appeared in all answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

Amazon Web Services is the second most searched of 7 competitors and the joint most recommended in AI answers.

  1. Microsoft AzureShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon Web ServicesShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Google CloudShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DatacomShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. DigitalOceanShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top cloud computing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Web Services appeared in all five answers. Amazon Web Services is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Azure1st
  2. Amazon Web Services1st
  3. Google Cloud3rd
  4. Catalyst Cloud4th
  5. Datacom5th
  6. DigitalOcean6th
  7. Oracle Cloud–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Azure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catalyst Cloud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigitalOcean1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud computing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud computing platforms compete with Amazon Web Services?

Amazon Web Services against cloud computing platforms in New Zealand, by month

Share of searches by month for Microsoft Azure, Amazon Web Services, Google Cloud, Datacom, DigitalOcean, Oracle Cloud. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft AzureAmazon Web ServicesGoogle CloudDatacomDigitalOceanOracle CloudCatalyst Cloud
Oct 202524.7%48.6%11.6%10.2%3%1.2%0.6%
Nov 202533.2%27.4%17.7%15.6%3.6%1.6%0.92%
Dec 202529.4%26%20.8%16.9%4.8%1.6%0.52%
Jan 202633.6%24.2%20.5%14%5.1%2.1%0.54%
Feb 202630.2%23.2%23.4%15.9%4.8%1.9%0.61%
Mar 202629.9%23.5%22.8%16%4.8%2.3%0.62%
Apr 202632.6%21.6%23.1%14.9%4.5%2.7%0.57%
May 202633%20.6%23.8%14.1%5.2%2.5%0.83%
Jun 202636.7%19.8%22.2%14.2%4.3%2.1%0.68%
Jul 202633.9%20.7%23.7%14.7%4.4%1.8%0.7%
Aug 202633%23.5%22.5%14%4.2%2.1%0.67%
Sep 202631.7%24%21.9%14.3%5.3%2.1%0.68%

  1. 1.Microsoft Azure

    31.7%

    Held 1st. 9.8K estimated branded searches, -6.2% vs prior month. Share -1.3 points.

  2. 2.Amazon Web Services

    24%

    Held 2nd. 7.4K estimated branded searches, -0.14% vs prior month. Share +0.5 points.

  3. 3.Google Cloud

    21.9%

    Held 3rd. 6.8K estimated branded searches, -4.7% vs prior month. Share -0.6 points.

  4. 4.Datacom

    14.3%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.DigitalOcean

    5.3%

    Held 5th. 1.6K estimated branded searches, +23.5% vs prior month. Share +1.1 points.

  6. 6.Oracle Cloud

    2.1%

    Held 6th. 650 estimated branded searches, -3% vs prior month. Share 0 points.

  7. 7.Catalyst Cloud

    0.68%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Web Services and its closest rivals

Every comparison with Amazon Web Services

14 comparisons

How has branded search demand for Amazon Web Services changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Web Services in New Zealand fell from 21.1K to 7.4K.
  • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud computing platforms in New Zealand decreased from 48.6% to 24%.
  • Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud computing platforms in New Zealand peaked at 48.6% in October 2025 and was lowest at 19.8% in June 2026.
  • Across the 12 months ending September 2026, Amazon Web Services fell from 1st to 2nd among cloud computing platforms in New Zealand.

How did search popularity change for New Zealand cloud computing platforms in September 2026?

6 changes

  1. In September 2026, DigitalOcean gained share of searches among cloud computing platforms in New Zealand, from 4.2% to 5.3%.

  2. In September 2026, Microsoft Azure lost share of searches among cloud computing platforms in New Zealand, from 33% to 31.7%.

  3. In September 2026, Google Cloud lost share of searches among cloud computing platforms in New Zealand, from 22.5% to 21.9%.

  4. Amazon Web Services’ share of searches among cloud computing platforms in New Zealand has gained ground for 3 months in a row, from 19.8% to 24% in September 2026.

  5. Estimated monthly branded searches for Oracle Cloud in New Zealand rose 20.4% over 12 measured months, from 540 to 650 in September 2026.

  6. Estimated monthly branded searches for Catalyst Cloud in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Amazon Web Services’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws
  • aws certified
  • aws cloud
  • aws console
  • aws glue
  • aws hosting
  • aws lambda
  • aws management console
  • aws rds
  • aws reinvent
  • aws services

How the Brand Demand Index is measured

Who owns Amazon Web Services?

Amazon Web Services is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Audible, eero, Kindle and Ring, owned by the same company, in New Zealand.

Do you work for Amazon Web Services? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon Web Services compete?

Amazon Web Services is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud computing platforms2nd of 724%Shown above
Cloud object storage providers2nd of 525.1%Show ranking
Developer hosting platforms1st of 736.8%Show ranking
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