How popular isAmazon Associates?
In September 2026, people searched for Amazon Associates by name about 370 times in New Zealand, a 36.2% decrease from the previous year. These searches made up 47.4% of all New Zealand affiliate network searches, placing Amazon Associates first out of seven networks. When we asked both ChatGPT and Google AI Overviews about affiliate networks, Amazon Associates appeared in three of the five answers and was the fifth most recommended of the seven.
Amazon Associates is the most searched of 7 competitors and the fifth most recommended in AI answers.
Amazon AssociatesShare of searches 47.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
AwinShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Commission FactoryShare of searches 12.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PartnerStackShare of searches 9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
PartnerizeShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top affiliate networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Commission Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rakuten Advertising1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate networks
5 answers
Asked ChatGPT
“Which affiliate network should I use in New Zealand?”
Asked ChatGPT
“What are the best affiliate networks in New Zealand?”
Asked ChatGPT
“What's the best affiliate network in New Zealand for online brands?”
Searched Google, AI Overview
“best affiliate network”
Searched Google, AI Overview
“affiliate programme software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which affiliate networks compete with Amazon Associates?
Share of searches by month for Amazon Associates, Awin, Commission Factory, PartnerStack, Partnerize, impact.com, Rakuten Advertising. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | Awin | Commission Factory | PartnerStack | Partnerize | impact.com | Rakuten Advertising |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 14.9% | 9.6% | 7.4% | 2.1% | 2.1% | 2.1% |
| Nov 2025 | 65.7% | 13.1% | 7.1% | 7.1% | 2% | 3% | 2% |
| Dec 2025 | 66.7% | 10.3% | 8% | 8% | 2.3% | 2.3% | 2.3% |
| Jan 2026 | 68.5% | 11.2% | 8.4% | 4.9% | 2.8% | 2.1% | 2.1% |
| Feb 2026 | 65.6% | 13.9% | 5.7% | 7.4% | 4.1% | 1.6% | 1.6% |
| Mar 2026 | 65.5% | 9.7% | 8.8% | 9.7% | 1.8% | 1.8% | 2.7% |
| Apr 2026 | 70.2% | 6.1% | 7.9% | 7.9% | 3.5% | 2.6% | 1.8% |
| May 2026 | 60.4% | 13.5% | 8.3% | 7.3% | 4.2% | 3.1% | 3.1% |
| Jun 2026 | 66.7% | 12.2% | 8.9% | 5.6% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 65.2% | 10.9% | 7.6% | 7.6% | 3.3% | 3.3% | 2.2% |
| Aug 2026 | 59.6% | 13.8% | 10.6% | 7.4% | 4.3% | 1.1% | 3.2% |
| Sep 2026 | 47.4% | 20.5% | 12.8% | 9% | 5.1% | 2.6% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 370 | -33.9% | -12.1 points | |
| 2, held 2nd | 20.5% | 160 | +23.1% | +6.7 points | |
| 3, held 3rd | 12.8% | 100 | 0% | +2.2 points | |
| 4, held 4th | 9% | 70 | 0% | +1.5 points | |
| 5, held 5th | 5.1% | 40 | 0% | +0.9 points | |
| 6, moved from 7th to 6th | 2.6% | 20 | +100% | +1.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.6% | 20 | -33.3% | -0.6 pointsmoved from 6th to 7th |
47.4%
Held 1st. 370 estimated branded searches, -33.9% vs prior month. Share -12.1 points.
2.
Awin20.5%
Held 2nd. 160 estimated branded searches, +23.1% vs prior month. Share +6.7 points.
12.8%
Held 3rd. 100 estimated branded searches, 0% vs prior month. Share +2.2 points.
9%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share +1.5 points.
5.1%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share +0.9 points.
2.6%
Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.5 points.
2.6%
Moved from 6th to 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.
Compare popularity between Amazon Associates and its closest rivals
Every comparison with Amazon Associates
3 comparisons
How has branded search demand for Amazon Associates changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Associates in New Zealand fell from 580 to 370.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks in New Zealand decreased from 61.7% to 47.4%.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks in New Zealand peaked at 70.2% in April 2026 and was lowest at 47.4% in September 2026.
How did search popularity change for New Zealand affiliate networks in September 2026?
6 changes
In September 2026, impact.com overtook Rakuten Advertising to rank 6th among affiliate networks in New Zealand, with 2.6% of the searches.
In September 2026, Awin gained share of searches among affiliate networks in New Zealand, from 13.8% to 20.5%.
In September 2026, Commission Factory gained share of searches among affiliate networks in New Zealand, from 10.6% to 12.8%.
In September 2026, PartnerStack gained share of searches among affiliate networks in New Zealand, from 7.4% to 9%.
In September 2026, Partnerize gained share of searches among affiliate networks in New Zealand, from 4.3% to 5.1%.
In September 2026, Amazon Associates lost share of searches among affiliate networks in New Zealand, from 59.6% to 47.4%.
How are Amazon Associates’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon affiliate program
- amazon associates
Who owns Amazon Associates?
Amazon Associates is owned by Amazon. Brandwave also tracks 
Prime Video, Amazon, 
Amazon Connect, 
Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, 
Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, 
Audible, 
eero, Kindle and 
Ring, owned by the same company, in New Zealand.
Do you work for Amazon Associates? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon Associates your brand?
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