How popular isAudible in search?

In August 2026, there were an estimated 12.6K branded searches for Audible in New Zealand which is down 8.3% over the last 11 months. Audible holds 17.2% estimated Share of Search among New Zealand audiobook and ebook services and is ranked 3rd of 6 competitors for search popularity.

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Which audiobook and ebook services compete with Audible?

Audible against audiobook and ebook services in New Zealand, by month

Month	Kindle	Kobo	Audible	Libby	BorrowBox	Storytel
Oct 2025	53.9%	20.3%	20%	3.7%	1.8%	0.16%
Nov 2025	58.1%	21.6%	15.8%	3%	1.5%	0.12%
Dec 2025	56%	24.4%	15.2%	2.9%	1.3%	0.13%
Jan 2026	56.5%	22.3%	15.7%	3.8%	1.6%	0.15%
Feb 2026	52.8%	20.9%	19.5%	4.7%	2%	0.14%
Mar 2026	52%	19.7%	21.6%	4.9%	1.7%	0.17%
Apr 2026	50.3%	24%	19.6%	4.5%	1.5%	0.12%
May 2026	49.8%	23%	19.8%	5.7%	1.6%	0.1%
Jun 2026	53.2%	22.5%	17.1%	5.7%	1.4%	0.11%
Jul 2026	50.4%	23.9%	17.9%	5.6%	2.1%	0.12%
Aug 2026	50%	25.2%	17.2%	5.8%	1.7%	0.15%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kindle Amazon	50%	36.6K	-5.4%	-0.5 points
2, held 2nd	Kobo	25.2%	18.4K	+0.55%	+1.3 points
3, held 3rd	Audible Amazon	17.2%	12.6K	-8.1%	-0.7 points
4, held 4th	Libby	5.8%	4.2K	-1.9%	+0.2 points
5, held 5th	BorrowBox	1.7%	1.3K	-20.9%	-0.4 points
6, held 6th	Storytel	0.15%	110	+22.2%	0 points

1.Kindle
50%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -0.5 points
2.Kobo
25.2%
held 2nd · 18.4K estimated branded searches · +0.55% vs prior month · +1.3 points
3.Audible
17.2%
held 3rd · 12.6K estimated branded searches · -8.1% vs prior month · -0.7 points
4.Libby
5.8%
held 4th · 4.2K estimated branded searches · -1.9% vs prior month · +0.2 points
5.BorrowBox
1.7%
held 5th · 1.3K estimated branded searches · -20.9% vs prior month · -0.4 points
6.Storytel
0.15%
held 6th · 110 estimated branded searches · +22.2% vs prior month · 0 points

Compare search popularity between Audible and its closest rivals

How has branded search demand for Audible changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Audible in New Zealand fell from 13.8K to 12.6K.
Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand decreased from 20% to 17.2%.
Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 21.6% in March 2026 and was lowest at 15.2% in December 2025.

How did search popularity change for New Zealand audiobook and ebook services in August 2026?

3 changes

In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.

How is Audible measured?

Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms