How popular isAmazon Fire TV Stick in search?

In August 2026, there were an estimated 9.3K branded searches for Amazon Fire TV Stick in New Zealand which is up 28.9% over the last 11 months. Amazon Fire TV Stick holds 17.8% estimated Share of Search among New Zealand streaming device brands and is ranked 2nd of 5 competitors for search popularity.

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Which streaming device brands compete with Amazon Fire TV Stick?

Amazon Fire TV Stick against streaming device brands in New Zealand, by month

Month	Google Chromecast	Amazon Fire TV Stick	Apple TV 4K	Roku	Sky Pod
Oct 2025	65.6%	18.1%	8.9%	7.2%	0.1%
Nov 2025	66.5%	17.5%	9.8%	6.1%	0.1%
Dec 2025	67.4%	20.1%	6.3%	6.2%	0.07%
Jan 2026	67.1%	19.9%	5.8%	7.2%	0.05%
Feb 2026	63.6%	19%	11%	6.3%	0.08%
Mar 2026	62%	16.3%	15.3%	6.3%	0.05%
Apr 2026	59.1%	17.1%	15.7%	7.9%	0.06%
May 2026	53.8%	14.9%	24.7%	6.5%	0.05%
Jun 2026	50.7%	15.2%	28.6%	5.5%	0.04%
Jul 2026	54.4%	16.2%	23.5%	5.9%	0.06%
Aug 2026	60.2%	17.8%	15.9%	6.1%	0.04%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Chromecast Google	60.2%	31.3K	-17.3%	+5.8 points
2, moved from 3rd to 2nd	Amazon Fire TV Stick Amazon	17.8%	9.3K	-17.6%	+1.6 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Apple TV 4K Apple	15.9%	8.3K	-49.4%	-7.6 pointsmoved from 2nd to 3rd
4, held 4th	Roku	6.1%	3.2K	-22.9%	+0.2 points
5, held 5th	Sky Pod	0.04%	20	-50%	0 points

1.Google Chromecast
60.2%
held 1st · 31.3K estimated branded searches · -17.3% vs prior month · +5.8 points
2.Amazon Fire TV Stick
17.8%
moved from 3rd to 2nd · 9.3K estimated branded searches · -17.6% vs prior month · +1.6 points
3.Apple TV 4K
15.9%
moved from 2nd to 3rd · 8.3K estimated branded searches · -49.4% vs prior month · -7.6 points
4.Roku
6.1%
held 4th · 3.2K estimated branded searches · -22.9% vs prior month · +0.2 points
5.Sky Pod
0.04%
held 5th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between Amazon Fire TV Stick and its closest rivals

How has branded search demand for Amazon Fire TV Stick changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fire TV Stick in New Zealand rose from 7.2K to 9.3K.
Across the 11 months ending August 2026, Amazon Fire TV Stick’s estimated Share of Search among streaming device brands in New Zealand peaked at 20.1% in December 2025 and was lowest at 14.9% in May 2026.

How did search popularity change for New Zealand streaming device brands in August 2026?

5 changes

In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.
In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.
In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.
Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.
Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Amazon Fire TV Stick measured?

Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms