Brandwave

Streaming device brands in New Zealand:Which brands are most popular in search?

In August 2026, Google Chromecast was the most searched among streaming device brands in New Zealand, with an estimated 31.3K branded searches and 60.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Chromecast60.2%
  2. Amazon Fire TV Stick17.8%
  3. Apple TV 4K15.9%
  4. Roku6.1%
  5. Sky Pod0.04%

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Share of SearchLeaderboard

Compare the TV streaming sticks and boxes New Zealanders plug in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streaming device brands in New Zealand, by month

Share of Search by month for Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202565.6%18.1%8.9%7.2%0.1%
Nov 202566.5%17.5%9.8%6.1%0.1%
Dec 202567.4%20.1%6.3%6.2%0.07%
Jan 202667.1%19.9%5.8%7.2%0.05%
Feb 202663.6%19%11%6.3%0.08%
Mar 202662%16.3%15.3%6.3%0.05%
Apr 202659.1%17.1%15.7%7.9%0.06%
May 202653.8%14.9%24.7%6.5%0.05%
Jun 202650.7%15.2%28.6%5.5%0.04%
Jul 202654.4%16.2%23.5%5.9%0.06%
Aug 202660.2%17.8%15.9%6.1%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Chromecast

    60.2%

    held 1st · 31.3K estimated branded searches · -17.3% vs prior month · +5.8 points

  2. 2.Amazon Fire TV Stick

    17.8%

    moved from 3rd to 2nd · 9.3K estimated branded searches · -17.6% vs prior month · +1.6 points

  3. 3.Apple TV 4K

    15.9%

    moved from 2nd to 3rd · 8.3K estimated branded searches · -49.4% vs prior month · -7.6 points

  4. 4.Roku

    6.1%

    held 4th · 3.2K estimated branded searches · -22.9% vs prior month · +0.2 points

  5. 5.Sky Pod

    0.04%

    held 5th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among streaming device brands in New Zealand?

In August 2026, Google Chromecast was the most searched among streaming device brands in New Zealand, with an estimated 31.3K branded searches and 60.2% estimated Share of Search within this set. Amazon Fire TV Stick is in 2nd place, 42.3 percentage points behind at 17.8% Share of Search.

New Zealand streaming device brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Chromecast65.6% → 60.2%67.4%Dec 202550.7%Jun 20261st
Amazon Fire TV Stick18.1% → 17.8%20.1%Dec 202514.9%May 20262nd
Apple TV 4K8.9% → 15.9%28.6%Jun 20265.8%Jan 20263rd
Roku7.2% → 6.1%7.9%Apr 20265.5%Jun 20264th
Sky Pod0.1% → 0.04%0.1%Oct 20250.04%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand decreased from 65.6% to 60.2%.
  • Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand increased from 8.9% to 15.9%.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand decreased from 7.2% to 6.1%.
  • Across the 11 months ending August 2026, Google Chromecast’s estimated Share of Search among streaming device brands in New Zealand peaked at 67.4% in December 2025 and was lowest at 50.7% in June 2026.
  • Across the 11 months ending August 2026, Amazon Fire TV Stick’s estimated Share of Search among streaming device brands in New Zealand peaked at 20.1% in December 2025 and was lowest at 14.9% in May 2026.
  • Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand peaked at 28.6% in June 2026 and was lowest at 5.8% in January 2026.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.5% in June 2026.
  • Across the 11 months ending August 2026, Amazon Fire TV Stick and Sky Pod held steady: their estimated Share of Search among streaming device brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand streaming device brands in August 2026?

  1. In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.

  2. In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.

  3. In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.

  4. Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.

  5. Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

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