Apple TV 4K vs Roku:Which is more popular by branded search in New Zealand?
In August 2026, Apple TV 4K had more branded searches than Roku among streaming device brands in New Zealand. Apple TV 4K was estimated to have 8.3K branded searches compared to Roku’s 3.2K, and held a 15.9% Share of Search versus Roku’s 6.1%.
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Which is more popular in search, Apple TV 4K or Roku?
Compare the TV streaming sticks and boxes New Zealanders plug in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple TV 4K, Roku. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Chromecast | Amazon Fire TV Stick | Apple TV 4K | Roku | Sky Pod |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 18.1% | 8.9% | 7.2% | 0.1% |
| Nov 2025 | 66.5% | 17.5% | 9.8% | 6.1% | 0.1% |
| Dec 2025 | 67.4% | 20.1% | 6.3% | 6.2% | 0.07% |
| Jan 2026 | 67.1% | 19.9% | 5.8% | 7.2% | 0.05% |
| Feb 2026 | 63.6% | 19% | 11% | 6.3% | 0.08% |
| Mar 2026 | 62% | 16.3% | 15.3% | 6.3% | 0.05% |
| Apr 2026 | 59.1% | 17.1% | 15.7% | 7.9% | 0.06% |
| May 2026 | 53.8% | 14.9% | 24.7% | 6.5% | 0.05% |
| Jun 2026 | 50.7% | 15.2% | 28.6% | 5.5% | 0.04% |
| Jul 2026 | 54.4% | 16.2% | 23.5% | 5.9% | 0.06% |
| Aug 2026 | 60.2% | 17.8% | 15.9% | 6.1% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Apple TV 4K and Roku comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Roku took it in January 2026, Apple TV 4K took it in February 2026.
- Across the 11 months ending August 2026, Apple TV 4K’s estimated Share of Search among streaming device brands in New Zealand moved from 8.9% to 15.9%, and its estimated monthly branded searches moved from 3.5K to 8.3K.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
How did search popularity change for New Zealand streaming device brands in August 2026?
3 changes
In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.
In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.
Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple TV 4K’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple TV 4K
16 branded search terms
- apple tv 4k
- apple tv 4k 3 gen
- apple tv 4k 3nd generation
- apple tv 4k 4th generation
- apple tv 4k 64g
- apple tv 4k chromecast
- apple tv 4k media player
- apple tv 4k new
- apple tv 4k streaming box
- apple tv 4k streaming device
- apple tv 4k streaming media player
- apple tv 4k streaming stick
- apple tv 4k tv box
- apple tv 4k wi fi
- apple tv box
- apple tv box 4k
Roku
17 branded search terms
- avatar roku
- roku
- roku channel
- roku chromecast
- roku com
- roku near me
- roku nz
- roku online
- roku stick
- roku streaming device
- roku streaming stick
- roku streaming stick 4k
- roku tv
- roku tv box
- roku ultra
- tcl roku tv
- the roku channel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.