How popular isApple TV 4K?
In September 2026, people searched for Apple TV 4K by name about 3,300 times in New Zealand, a 32% increase from the previous year. These searches made up 6.6% of all New Zealand streaming device brand searches, placing Apple TV 4K fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Apple TV 4K appeared in all answers and was the second most recommended of the six.
Apple TV 4K is the fourth most searched of 6 competitors and the second most recommended in AI answers.
Google ChromecastShare of searches 53.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
XiaomiShare of searches 22.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amazon Fire TV StickShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Apple TV 4KShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RokuShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple TV 4K appeared in all five answers. Apple TV 4K is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best streaming device brands in New Zealand?”
Asked ChatGPT
“What's the best streaming device brand in New Zealand for a smart tv?”
Searched Google, AI Overview
“streaming device for tv”
Searched Google, AI Overview
“chromecast alternative nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which streaming device brands compete with Apple TV 4K?
Share of searches by month for Google Chromecast, Xiaomi, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Xiaomi | Amazon Fire TV Stick | Apple TV 4K | Roku | Sky Pod |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 22.9% | 11.2% | 5.6% | 5.9% | 0.47% |
| Nov 2025 | 54.1% | 22.6% | 10.4% | 7.5% | 4.9% | 0.46% |
| Dec 2025 | 55.7% | 22.2% | 11.9% | 4.8% | 5% | 0.37% |
| Jan 2026 | 55.7% | 21.9% | 12% | 3.9% | 6% | 0.56% |
| Feb 2026 | 56.1% | 21.6% | 11.8% | 4.7% | 5.4% | 0.36% |
| Mar 2026 | 56.7% | 22.5% | 9.5% | 5.5% | 5.5% | 0.31% |
| Apr 2026 | 53.8% | 20.7% | 10.4% | 7.4% | 7.3% | 0.44% |
| May 2026 | 53.6% | 18.3% | 9% | 12.2% | 6.2% | 0.6% |
| Jun 2026 | 53.6% | 14.7% | 9.5% | 16.2% | 5.7% | 0.26% |
| Jul 2026 | 54.1% | 13.5% | 9.8% | 16.5% | 5.9% | 0.22% |
| Aug 2026 | 54.2% | 18.6% | 11.9% | 9.6% | 5.5% | 0.26% |
| Sep 2026 | 53.3% | 22.4% | 13% | 6.6% | 4.5% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.3% | 26.5K | -8.4% | -0.9 points | |
| 2, held 2nd | 22.4% | 11.2K | +12.5% | +3.9 points | |
| 3, held 3rd | 13% | 6.5K | +1.6% | +1.1 points | |
| 4, held 4th | 6.6% | 3.3K | -35.9% | -3 points | |
| 5, held 5th | 4.5% | 2.2K | -23.3% | -1 points | |
| 6, held 6th | 0.22% | 110 | -21.4% | 0 points |
53.3%
Held 1st. 26.5K estimated branded searches, -8.4% vs prior month. Share -0.9 points.
2.
Xiaomi22.4%
Held 2nd. 11.2K estimated branded searches, +12.5% vs prior month. Share +3.9 points.
13%
Held 3rd. 6.5K estimated branded searches, +1.6% vs prior month. Share +1.1 points.
6.6%
Held 4th. 3.3K estimated branded searches, -35.9% vs prior month. Share -3 points.
5.
Roku4.5%
Held 5th. 2.2K estimated branded searches, -23.3% vs prior month. Share -1 points.
6.
Sky Pod0.22%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare popularity between Apple TV 4K and its closest rivals
Every comparison with Apple TV 4K
5 comparisons
How has branded search demand for Apple TV 4K changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple TV 4K in New Zealand rose from 2.5K to 3.3K.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in New Zealand increased from 5.6% to 6.6%.
- Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in New Zealand peaked at 16.5% in July 2026 and was lowest at 3.9% in January 2026.
- Across the 12 months ending September 2026, Apple TV 4K rose from 5th to 4th among streaming device brands in New Zealand.
How did search popularity change for New Zealand streaming device brands in September 2026?
6 changes
In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands in New Zealand, from 9.6% to 6.6%.
In September 2026, Roku lost share of searches among streaming device brands in New Zealand, from 5.5% to 4.5%.
In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%.
Estimated monthly branded searches for Sky Pod in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
How are Apple TV 4K’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Apple TV 4K’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple tv 4k
- apple tv 4k 64g
- apple tv 4k chromecast
- apple tv box
Who owns Apple TV 4K?
Apple TV 4K is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple TV 4K? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple TV 4K your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.