How popular isApple Watch in search?
In August 2026, there were an estimated 58.9K branded searches for Apple Watch in New Zealand which held steady over the last 11 months. Apple Watch holds 31.6% estimated Share of Search among New Zealand smartwatch and fitness tracker brands and is ranked 2nd of 8 competitors for search popularity.
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Which smartwatch and fitness tracker brands compete with Apple Watch?
Share of Search by month for Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple Watch | Fitbit | Oura | WHOOP | Samsung Galaxy Watch | COROS | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 35.9% | 12.1% | 4.7% | 4.6% | 3.4% | 1.8% | 0.61% |
| Nov 2025 | 37.1% | 34.4% | 11.7% | 6.5% | 4.3% | 3.4% | 2.1% | 0.51% |
| Dec 2025 | 34% | 37.7% | 11.8% | 6.5% | 4.3% | 3.5% | 1.8% | 0.44% |
| Jan 2026 | 38.2% | 29.8% | 12.4% | 7% | 6.1% | 3.6% | 2.3% | 0.69% |
| Feb 2026 | 37.2% | 33% | 11.8% | 5.7% | 5.6% | 3.8% | 2.2% | 0.65% |
| Mar 2026 | 40.4% | 30.4% | 11.3% | 5.3% | 5.1% | 4.1% | 2.6% | 0.84% |
| Apr 2026 | 41% | 28.2% | 12% | 6% | 5.7% | 3.5% | 2.8% | 0.87% |
| May 2026 | 39.5% | 26.6% | 12.9% | 8% | 5.8% | 3.5% | 2.6% | 1% |
| Jun 2026 | 34% | 27.6% | 12.7% | 13.5% | 4.8% | 4.2% | 2.2% | 0.93% |
| Jul 2026 | 36.2% | 27.9% | 11.5% | 10.6% | 5.9% | 4.4% | 2.4% | 1.2% |
| Aug 2026 | 37.1% | 31.6% | 11.4% | 8.3% | 5.2% | 2.9% | 2.7% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 69.3K | +16.7% | +1 points | |
| 2, held 2nd | 31.6% | 58.9K | +28.6% | +3.7 points | |
| 3, held 3rd | 11.4% | 21.2K | +12.1% | -0.2 points | |
| 4, held 4th | 8.3% | 15.5K | -10.8% | -2.3 points | |
| 5, held 5th | 5.2% | 9.7K | -0.41% | -0.7 points | |
| 6, held 6th | 2.9% | 5.5K | -24.3% | -1.5 points | |
| 7, held 7th | 2.7% | 5K | +29% | +0.3 points | |
| 8, held 8th | 0.79% | 1.5K | -22.1% | -0.4 points |
1.
Garmin37.1%
held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +1 points
31.6%
held 2nd · 58.9K estimated branded searches · +28.6% vs prior month · +3.7 points
3.
Fitbit11.4%
held 3rd · 21.2K estimated branded searches · +12.1% vs prior month · -0.2 points
4.
Oura8.3%
held 4th · 15.5K estimated branded searches · -10.8% vs prior month · -2.3 points
5.
WHOOP5.2%
held 5th · 9.7K estimated branded searches · -0.41% vs prior month · -0.7 points
2.9%
held 6th · 5.5K estimated branded searches · -24.3% vs prior month · -1.5 points
7.
COROS
2.7%
held 7th · 5K estimated branded searches · +29% vs prior month · +0.3 points
8.
Polar0.79%
held 8th · 1.5K estimated branded searches · -22.1% vs prior month · -0.4 points
Compare search popularity between Apple Watch and its closest rivals
How has branded search demand for Apple Watch changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Watch in New Zealand held steady, from 60.3K to 58.9K.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand decreased from 35.9% to 31.6%.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 37.7% in December 2025 and was lowest at 26.6% in May 2026.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?
6 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.
In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.
In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.
In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.
Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.
How is Apple Watch measured?
Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
25 branded search terms
- apple watch
- apple watch 10
- apple watch 11
- apple watch fitness tracker
- apple watch near me
- apple watch nz
- apple watch online
- apple watch s2
- apple watch se 3
- apple watch seri 7
- apple watch seri 8
- apple watch series 10
- apple watch series 9
- apple watch smartwatch
- apple watch ultra 2
- apple watch watch
- applewatch
- applewatch fitness tracker
- applewatch nz
- applewatch se
- applewatch smartwatch
- applewatch ultra
- applewatch watch
- latest apple watch
- new apple watch
Who owns Apple Watch?
Apple Watch is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for Apple Watch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Watch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.