Brandwave

How popular isWHOOP?

In September 2026, people searched for WHOOP by name about 10,300 times in New Zealand, a 47.7% increase from the previous year. These searches made up 5.7% of all New Zealand smartwatch and fitness tracker brand searches, placing WHOOP fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, WHOOP appeared in one of the four answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

WHOOP is the fifth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. Apple WatchShare of searches 35.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  2. GarminShare of searches 32.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. FitbitShare of searches 11.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. OuraShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. WHOOPShare of searches 5.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, WHOOP was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. WHOOP is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. Huawei3rd
  4. Samsung Galaxy Watch4th
  5. Apple Watch5th
  6. Polar6th
  7. WHOOP7th
  8. Oura–
  9. COROS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smartwatch and fitness tracker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which smartwatch and fitness tracker brands compete with WHOOP?

WHOOP against smartwatch and fitness tracker brands in New Zealand, by month

Share of searches by month for Apple Watch, Garmin, Fitbit, Oura, WHOOP, COROS, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitOuraWHOOPCOROSHuaweiSamsung Galaxy WatchPolar
Oct 202536.2%35.4%11.1%6.4%4.7%2.1%2.1%1.8%0.25%
Nov 202534.8%35.8%10.6%8.7%4.4%1.7%2%1.8%0.24%
Dec 202538.6%32%10.6%8.6%4.4%1.5%2.4%1.8%0.19%
Jan 202629.6%36.8%11.3%9.5%6.5%2.1%2.1%1.9%0.27%
Feb 202634.4%35.8%10.9%7.7%5.7%1.9%1.7%1.6%0.25%
Mar 202632%39%10.4%7.1%5.1%2.2%1.8%2%0.29%
Apr 202629.9%38.6%11.2%8.1%5.9%2.3%2.2%1.6%0.27%
May 202628.2%38.7%12.6%9.3%5.7%2.1%1.7%1.5%0.25%
Jun 202629.9%33%13%14.1%4.7%1.8%1.7%1.6%0.23%
Jul 202630.1%34.2%11.5%11.9%5.9%2%1.8%2.4%0.23%
Aug 202630.9%35.5%11.8%10.5%5.1%2.4%1.9%1.7%0.24%
Sep 202635.2%32.2%11.2%9.8%5.7%2.1%2.1%1.3%0.22%

  1. 1.Apple Watch

    35.2%

    Moved from 2nd to 1st. 48K estimated branded searches, +25.2% vs prior month. Share +4.3 points.

  2. 2.Garmin

    32.2%

    Moved from 1st to 2nd. 43.9K estimated branded searches, -0.25% vs prior month. Share -3.3 points.

  3. 3.Fitbit

    11.2%

    Held 3rd. 15.3K estimated branded searches, +4.6% vs prior month. Share -0.6 points.

  4. 4.Oura

    9.8%

    Held 4th. 13.4K estimated branded searches, +3.2% vs prior month. Share -0.6 points.

  5. 5.WHOOP

    5.7%

    Held 5th. 7.8K estimated branded searches, +24.3% vs prior month. Share +0.7 points.

  6. 6.COROS

    2.1%

    Held 6th. 2.9K estimated branded searches, -1% vs prior month. Share -0.2 points.

  7. 7.Huawei

    2.1%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  8. 8.Samsung Galaxy Watch

    1.3%

    Held 8th. 1.8K estimated branded searches, -14.8% vs prior month. Share -0.4 points.

  9. 9.Polar

    0.22%

    Held 9th. 300 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between WHOOP and its closest rivals

Every comparison with WHOOP

11 comparisons

How has branded search demand for WHOOP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WHOOP in New Zealand rose from 7K to 10.3K.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in New Zealand increased from 4.7% to 5.7%.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.4% in November 2025.

How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?

6 changes

  1. In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches.

  2. In September 2026, WHOOP gained share of searches among smartwatch and fitness tracker brands in New Zealand, from 5.1% to 5.7%.

  3. In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 35.5% to 32.2%.

  4. In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 10.5% to 9.8%.

  5. In September 2026, Fitbit lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 11.8% to 11.2%.

  6. Estimated monthly branded searches for COROS in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are WHOOP’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • band whoop
  • whoop
  • whoop bicep band
  • whoop bracelet
  • whoop fitness band
  • whoop fitness tracker
  • whoop rings
  • whoop strap
  • whoop watch

Do you work for WHOOP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WHOOP compete?

WHOOP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands5th of 95.7%Shown above
Sleep tracker brands3rd of 419.1%Show ranking
Fitness tracker brands2nd of 735.3%Show ranking
Creator with pink hair and a pink jacket

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