Brandwave

Apple Watch vs WHOOP:Which is more popular by branded search in New Zealand?

In August 2026, Apple Watch had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Apple Watch was estimated to have 58.9K branded searches compared to WHOOP’s 9.7K, and held a 31.6% Share of Search versus WHOOP’s 5.2%.

Share of Search among smartwatch and fitness tracker brands in New Zealand in August 2026Which is more popular in search, Apple Watch or WHOOP?
Apple Watch31.6%58.9K searches
vs
WHOOP5.2%9.7K searches
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Which is more popular in search, Apple Watch or WHOOP?

Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Watch and WHOOP among smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Apple Watch, WHOOP. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

How has the Apple Watch and WHOOP comparison changed over the last 12 months?

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.

  2. In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Watch’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Watch

25 branded search terms

  • apple watch
  • apple watch 10
  • apple watch 11
  • apple watch fitness tracker
  • apple watch near me
  • apple watch nz
  • apple watch online
  • apple watch s2
  • apple watch se 3
  • apple watch seri 7
  • apple watch seri 8
  • apple watch series 10
  • apple watch series 9
  • apple watch smartwatch
  • apple watch ultra 2
  • apple watch watch
  • applewatch
  • applewatch fitness tracker
  • applewatch nz
  • applewatch se
  • applewatch smartwatch
  • applewatch ultra
  • applewatch watch
  • latest apple watch
  • new apple watch

WHOOP

17 branded search terms

  • band whoop
  • whoop
  • whoop 5
  • whoop 5 0
  • whoop bicep band
  • whoop bracelet
  • whoop com
  • whoop fitness band
  • whoop fitness tracker
  • whoop near me
  • whoop new zealand
  • whoop nz
  • whoop online
  • whoop price
  • whoop rings
  • whoop strap
  • whoop watch

How the Brand Demand Index is measured

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