Brandwave

Garmin vs WHOOP:Which is more popular by branded search in New Zealand?

In August 2026, Garmin had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to WHOOP’s 9.7K, and held a 37.1% Share of Search versus WHOOP’s 5.2%.

Share of Search among smartwatch and fitness tracker brands in New Zealand in August 2026Which is more popular in search, Garmin or WHOOP?
Garmin37.1%69.3K searches
vs
WHOOP5.2%9.7K searches
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Which is more popular in search, Garmin or WHOOP?

Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garmin and WHOOP among smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Garmin, WHOOP. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

How has the Garmin and WHOOP comparison changed over the last 12 months?

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.

  2. In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

31 branded search terms

  • garmin
  • garmin alpha
  • garmin alpha tracking collars
  • garmin com
  • garmin connect
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fenix 7
  • garmin fenix 8
  • garmin fitness tracker
  • garmin forerunner
  • garmin forerunner 255
  • garmin forerunner 265
  • garmin forerunner 55
  • garmin hr monitor
  • garmin inreach
  • garmin instinct
  • garmin instinct 2
  • garmin instinct 3
  • garmin near me
  • garmin new zealand
  • garmin nz
  • garmin online
  • garmin smartwatch
  • garmin venu
  • garmin venu 3
  • garmin venu 4
  • garmin vivoactive
  • garmin vivoactive 5
  • garmin watch

WHOOP

17 branded search terms

  • band whoop
  • whoop
  • whoop 5
  • whoop 5 0
  • whoop bicep band
  • whoop bracelet
  • whoop com
  • whoop fitness band
  • whoop fitness tracker
  • whoop near me
  • whoop new zealand
  • whoop nz
  • whoop online
  • whoop price
  • whoop rings
  • whoop strap
  • whoop watch

How the Brand Demand Index is measured

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