Apple Watch vs Garmin:Which is more popular by branded search in New Zealand?
In August 2026, Garmin had more branded searches than Apple Watch among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Apple Watch’s 58.9K, and held a 37.1% Share of Search versus Apple Watch’s 31.6%.
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Which is more popular in search, Apple Watch or Garmin?
Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Apple Watch. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple Watch | Fitbit | Oura | WHOOP | Samsung Galaxy Watch | COROS | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 35.9% | 12.1% | 4.7% | 4.6% | 3.4% | 1.8% | 0.61% |
| Nov 2025 | 37.1% | 34.4% | 11.7% | 6.5% | 4.3% | 3.4% | 2.1% | 0.51% |
| Dec 2025 | 34% | 37.7% | 11.8% | 6.5% | 4.3% | 3.5% | 1.8% | 0.44% |
| Jan 2026 | 38.2% | 29.8% | 12.4% | 7% | 6.1% | 3.6% | 2.3% | 0.69% |
| Feb 2026 | 37.2% | 33% | 11.8% | 5.7% | 5.6% | 3.8% | 2.2% | 0.65% |
| Mar 2026 | 40.4% | 30.4% | 11.3% | 5.3% | 5.1% | 4.1% | 2.6% | 0.84% |
| Apr 2026 | 41% | 28.2% | 12% | 6% | 5.7% | 3.5% | 2.8% | 0.87% |
| May 2026 | 39.5% | 26.6% | 12.9% | 8% | 5.8% | 3.5% | 2.6% | 1% |
| Jun 2026 | 34% | 27.6% | 12.7% | 13.5% | 4.8% | 4.2% | 2.2% | 0.93% |
| Jul 2026 | 36.2% | 27.9% | 11.5% | 10.6% | 5.9% | 4.4% | 2.4% | 1.2% |
| Aug 2026 | 37.1% | 31.6% | 11.4% | 8.3% | 5.2% | 2.9% | 2.7% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Apple Watch and Garmin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Apple Watch took it in December 2025, Garmin took it in January 2026.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 35.9% to 31.6%, and its estimated monthly branded searches moved from 60.3K to 58.9K.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 36.8% to 37.1%, and its estimated monthly branded searches moved from 61.7K to 69.3K.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?
2 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Watch’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
25 branded search terms
- apple watch
- apple watch 10
- apple watch 11
- apple watch fitness tracker
- apple watch near me
- apple watch nz
- apple watch online
- apple watch s2
- apple watch se 3
- apple watch seri 7
- apple watch seri 8
- apple watch series 10
- apple watch series 9
- apple watch smartwatch
- apple watch ultra 2
- apple watch watch
- applewatch
- applewatch fitness tracker
- applewatch nz
- applewatch se
- applewatch smartwatch
- applewatch ultra
- applewatch watch
- latest apple watch
- new apple watch
Garmin
31 branded search terms
- garmin
- garmin alpha
- garmin alpha tracking collars
- garmin com
- garmin connect
- garmin dog collar
- garmin dog tracker
- garmin fenix
- garmin fenix 7
- garmin fenix 8
- garmin fitness tracker
- garmin forerunner
- garmin forerunner 255
- garmin forerunner 265
- garmin forerunner 55
- garmin hr monitor
- garmin inreach
- garmin instinct
- garmin instinct 2
- garmin instinct 3
- garmin near me
- garmin new zealand
- garmin nz
- garmin online
- garmin smartwatch
- garmin venu
- garmin venu 3
- garmin venu 4
- garmin vivoactive
- garmin vivoactive 5
- garmin watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.