Brandwave

How popular isGarmin in search?

In August 2026, there were an estimated 69.3K branded searches for Garmin in New Zealand which is up 12.2% over the last 11 months. Garmin holds 83.3% estimated Share of Search among New Zealand pet GPS tracker brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Garmin83.3%
  2. Apple AirTag14%
  3. Tractive2.7%
  4. Fi0.04%
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Which pet GPS tracker brands compete with Garmin?

Garmin against pet GPS tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.4%11.7%1.8%0.06%
Nov 202584.1%14.1%1.8%0.05%
Dec 202584.2%13.7%2%0.07%
Jan 202684.1%13.9%1.9%0.07%
Feb 202685.6%11.7%2.6%0.08%
Mar 202684.6%12.3%3%0.08%
Apr 202685%11.7%3.2%0.05%
May 202683.2%13.7%3.1%0.07%
Jun 202678.3%18.3%3.4%0.07%
Jul 202679.3%17.4%3.2%0.05%
Aug 202683.3%14%2.7%0.04%
Sep 2026————

  1. 1.Garmin

    83.3%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +3.9 points

  2. 2.Apple AirTag

    14%

    held 2nd · 11.6K estimated branded searches · -10.8% vs prior month · -3.4 points

  3. 3.Tractive

    2.7%

    held 3rd · 2.3K estimated branded searches · -6.2% vs prior month · -0.5 points

  4. 4.Fi

    0.04%

    held 4th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between Garmin and its closest rivals

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garmin in New Zealand rose from 61.7K to 69.3K.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand decreased from 86.4% to 83.3%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among pet GPS tracker brands in New Zealand peaked at 86.4% in October 2025 and was lowest at 78.3% in June 2026.

How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.

  2. In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.

  3. In August 2026, Tractive lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Fi in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

Which smartwatch and fitness tracker brands compete with Garmin?

Garmin against smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple Watch, Fitbit, Oura, WHOOP, Samsung Galaxy Watch, COROS. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

  1. 1.Garmin

    37.1%

    held 1st · 69.3K estimated branded searches · +16.7% vs prior month · +1 points

  2. 2.Apple Watch

    31.6%

    held 2nd · 58.9K estimated branded searches · +28.6% vs prior month · +3.7 points

  3. 3.Fitbit

    11.4%

    held 3rd · 21.2K estimated branded searches · +12.1% vs prior month · -0.2 points

  4. 4.Oura

    8.3%

    held 4th · 15.5K estimated branded searches · -10.8% vs prior month · -2.3 points

  5. 5.WHOOP

    5.2%

    held 5th · 9.7K estimated branded searches · -0.41% vs prior month · -0.7 points

  6. 6.Samsung Galaxy Watch

    2.9%

    held 6th · 5.5K estimated branded searches · -24.3% vs prior month · -1.5 points

  7. 7.COROS

    2.7%

    held 7th · 5K estimated branded searches · +29% vs prior month · +0.3 points

  8. 8.Polar

    0.79%

    held 8th · 1.5K estimated branded searches · -22.1% vs prior month · -0.4 points

Compare search popularity between Garmin and its closest rivals

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand peaked at 41% in April 2026 and was lowest at 34% in December 2025.

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.

  2. In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.

  3. In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.

  4. In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.

  5. In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%.

  6. Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • garmin
  • garmin alpha
  • garmin alpha tracking collars
  • garmin com
  • garmin connect
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fenix 7
  • garmin fenix 8
  • garmin fitness tracker
  • garmin forerunner
  • garmin forerunner 255
  • garmin forerunner 265
  • garmin forerunner 55
  • garmin hr monitor
  • garmin inreach
  • garmin instinct
  • garmin instinct 2
  • garmin instinct 3
  • garmin near me
  • garmin new zealand
  • garmin nz
  • garmin online
  • garmin smartwatch
  • garmin venu
  • garmin venu 3
  • garmin venu 4
  • garmin vivoactive
  • garmin vivoactive 5
  • garmin watch

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How the Brand Demand Index is measured

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