Brandwave

How popular isGarmin?

In September 2026, people searched for Garmin by name about 45,900 times in New Zealand, a 9.6% increase from the previous year. These searches made up 61.1% of all New Zealand pet GPS tracker brand searches, placing Garmin first out of five brands. When we asked both ChatGPT and Google AI Overviews about pet GPS tracker brands, Garmin appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Garmin is the most searched of 5 competitors and the third most recommended in AI answers.

  1. GarminShare of searches 61.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Apple AirTagShare of searches 32.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. TractiveShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. FiShare of searches 0.12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. PetrekShare of searches 0.12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top pet GPS tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Garmin is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tractive1st
  2. Petrek2nd
  3. Garmin3rd
  4. Apple AirTag4th
  5. Fi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tractive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirTag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Petrek4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet GPS tracker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet GPS tracker brands compete with Garmin?

Garmin against pet GPS tracker brands in New Zealand, by month

Share of searches by month for Garmin, Apple AirTag, Tractive. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminApple AirTagTractiveFiPetrek
Oct 202564.7%30.5%4.4%0.17%0.17%
Nov 202557.7%37.6%4.4%0.16%0.09%
Dec 202555.2%38.9%5.5%0.22%0.18%
Jan 202658.1%36%5.3%0.23%0.27%
Feb 202663.5%29.8%6.3%0.25%0.13%
Mar 202661.9%31.1%6.6%0.24%0.16%
Apr 202661.9%30.6%7.1%0.16%0.16%
May 202658.1%34.7%6.9%0.23%0.08%
Jun 202649.6%43.8%6.4%0.2%0.12%
Jul 202649.4%43.6%6.8%0.16%0.12%
Aug 202656%36.8%7%0.11%0.07%
Sep 202661.1%32.2%6.5%0.12%0.12%

  1. 1.Garmin

    61.1%

    Held 1st. 15.2K estimated branded searches, -0.98% vs prior month. Share +5.1 points.

  2. 2.Apple AirTag

    32.2%

    Held 2nd. 8K estimated branded searches, -20.6% vs prior month. Share -4.6 points.

  3. 3.Tractive

    6.5%

    Held 3rd. 1.6K estimated branded searches, -16.1% vs prior month. Share -0.5 points.

  4. 4.Fi

    0.12%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Petrek

    0.12%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

29 comparisons

How has branded search demand for Garmin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin in New Zealand rose from 41.9K to 45.9K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among pet GPS tracker brands in New Zealand decreased from 64.7% to 61.1%.
  • Across the 12 months ending September 2026, Garmin’s share of searches among pet GPS tracker brands in New Zealand peaked at 64.7% in October 2025 and was lowest at 49.4% in July 2026.

How did search popularity change for New Zealand pet GPS tracker brands in September 2026?

5 changes

  1. In September 2026, Garmin gained share of searches among pet GPS tracker brands in New Zealand, from 56% to 61.1%.

  2. In September 2026, Apple AirTag lost share of searches among pet GPS tracker brands in New Zealand, from 36.8% to 32.2%.

  3. In September 2026, Tractive lost share of searches among pet GPS tracker brands in New Zealand, from 7% to 6.5%.

  4. Estimated monthly branded searches for Fi in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

  5. Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Garmin’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • garmin
  • garmin alpha
  • garmin connect
  • garmin descent
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fitness tracker
  • garmin forerunner
  • garmin hr monitor
  • garmin index scale
  • garmin inreach
  • garmin instinct
  • garmin scale
  • garmin smartwatch
  • garmin venu
  • garmin vivoactive
  • garmin vivosmart
  • garmin watch

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands2nd of 932.2%Show ranking
Sleep tracker brands1st of 441.6%Show ranking
Heart monitor brands1st of 353.5%Show ranking
Fitness tracker brands6th of 70.91%Show ranking
Pet GPS tracker brands1st of 561.1%Shown above
Smart scale brands4th of 71.7%Show ranking
GPS navigator brands1st of 489.1%Show ranking
GPS cycling computer brands1st of 591.5%Show ranking
Depth finder brands1st of 592%Show ranking
Dive computer brands2nd of 69%Show ranking
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Is Garmin your brand?

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