Fitness tracker brands in New Zealand:Which brands are most popular in search?
In August 2026, Fitbit was the most searched among fitness tracker brands in New Zealand, with an estimated 21.2K branded searches and 42.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the fitness tracker and smart ring brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Oura, WHOOP, Amazfit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 21.2K | +12.1% | +4.6 points | |
| 2, held 2nd | 31.1% | 15.5K | -10.8% | -3.8 points | |
| 3, held 3rd | 19.4% | 9.7K | -0.41% | -0.1 points | |
| 4, held 4th | 4.2% | 2.1K | +2.4% | +0.1 points | |
| 5, held 5th | 3% | 1.5K | -22.1% | -0.8 points |
1.
Fitbit42.4%
held 1st · 21.2K estimated branded searches · +12.1% vs prior month · +4.6 points
2.
Oura31.1%
held 2nd · 15.5K estimated branded searches · -10.8% vs prior month · -3.8 points
3.
WHOOP19.4%
held 3rd · 9.7K estimated branded searches · -0.41% vs prior month · -0.1 points
4.
Amazfit4.2%
held 4th · 2.1K estimated branded searches · +2.4% vs prior month · +0.1 points
5.
Polar3%
held 5th · 1.5K estimated branded searches · -22.1% vs prior month · -0.8 points
Compare search popularity between leading brands
- Fitbit vs Oura: compare search popularity
- Fitbit vs WHOOP: compare search popularity
- Fitbit vs Amazfit: compare search popularity
- Fitbit vs Polar: compare search popularity
- Oura vs WHOOP: compare search popularity
- Oura vs Amazfit: compare search popularity
- Oura vs Polar: compare search popularity
- WHOOP vs Amazfit: compare search popularity
- WHOOP vs Polar: compare search popularity
- Amazfit vs Polar: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fitness tracker brands in New Zealand?
5 brands
In August 2026, Fitbit was the most searched among fitness tracker brands in New Zealand, with an estimated 21.2K branded searches and 42.4% estimated Share of Search within this set. Oura is in 2nd place, 11.3 percentage points behind at 31.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fitbit | 52.1% → 42.4% | 52.1%Oct 2025 | 37.8%Jul 2026 | 1st |
| Oura | 20.4% → 31.1% | 40.3%Jun 2026 | 20.4%Oct 2025 | 2nd |
| WHOOP | 19.8% → 19.4% | 22.5%Feb 2026 | 14.4%Jun 2026 | 3rd |
| Amazfit | 5.1% → 4.2% | 5.6%Mar 2026 | 3.9%Dec 2025 | 4th |
| Polar | 2.6% → 3% | 3.8%Jul 2026 | 1.8%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 52.1% to 42.4%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand increased from 20.4% to 31.1%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 5.1% to 4.2%.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 52.1% in October 2025 and was lowest at 37.8% in July 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 40.3% in June 2026 and was lowest at 20.4% in October 2025.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 22.5% in February 2026 and was lowest at 14.4% in June 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Polar’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 3.8% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, WHOOP and Polar held steady: their estimated Share of Search among fitness tracker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
4 changes
In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.
Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.
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