Amazfit vs Oura:Which is more popular by branded search in New Zealand?
In August 2026, Oura had more branded searches than Amazfit among fitness tracker brands in New Zealand. Oura was estimated to have 15.5K branded searches compared to Amazfit’s 2.1K, and held a 31.1% Share of Search versus Amazfit’s 4.2%.
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Which is more popular in search, Amazfit or Oura?
Compare the fitness tracker and smart ring brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Amazfit and Oura comparison changed over the last 12 months?
3 findings
- Oura was ahead of Amazfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand moved from 20.4% to 31.1%, and its estimated monthly branded searches moved from 7.9K to 15.5K.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
1 change
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazfit
18 branded search terms
- amazfit
- amazfit band
- amazfit band7
- amazfit bip
- amazfit bip 5
- amazfit com
- amazfit fitness tracker
- amazfit gtr 4
- amazfit near me
- amazfit new zealand
- amazfit nz
- amazfit rex
- amazfit smartwatch
- amazfit t rex 3
- amazfit t rex 3 pro
- amazfit t rex pro
- amazfit trex2
- amazfit watch
Oura
12 branded search terms
- oura
- oura 4
- oura fitness tracker
- oura near me
- oura nz
- oura online
- oura ring4
- oura rings
- oura rings price
- oura smartwatch
- oura watch
- ouraring com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.