Amazfit vs WHOOP:Which is more popular by branded search in New Zealand?
In August 2026, WHOOP had more branded searches than Amazfit among fitness tracker brands in New Zealand. WHOOP was estimated to have 9.7K branded searches compared to Amazfit’s 2.1K, and held a 19.4% Share of Search versus Amazfit’s 4.2%.
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Which is more popular in search, Amazfit or WHOOP?
Compare the fitness tracker and smart ring brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WHOOP, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Amazfit and WHOOP comparison changed over the last 12 months?
3 findings
- WHOOP was ahead of Amazfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among fitness tracker brands in New Zealand moved from 19.8% to 19.4%, and its estimated monthly branded searches moved from 7.7K to 9.7K.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
1 change
Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazfit
18 branded search terms
- amazfit
- amazfit band
- amazfit band7
- amazfit bip
- amazfit bip 5
- amazfit com
- amazfit fitness tracker
- amazfit gtr 4
- amazfit near me
- amazfit new zealand
- amazfit nz
- amazfit rex
- amazfit smartwatch
- amazfit t rex 3
- amazfit t rex 3 pro
- amazfit t rex pro
- amazfit trex2
- amazfit watch
WHOOP
17 branded search terms
- band whoop
- whoop
- whoop 5
- whoop 5 0
- whoop bicep band
- whoop bracelet
- whoop com
- whoop fitness band
- whoop fitness tracker
- whoop near me
- whoop new zealand
- whoop nz
- whoop online
- whoop price
- whoop rings
- whoop strap
- whoop watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.