Brandwave

How popular isXiaomi?

In September 2026, people searched for Xiaomi by name about 11,900 times in New Zealand, a 7.4% increase from the previous year. These searches made up 1.5% of all New Zealand fitness tracker brand searches, placing Xiaomi fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fitness tracker brands, Xiaomi appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Xiaomi is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. FitbitShare of searches 52.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. WHOOPShare of searches 35.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. OuraShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. AmazfitShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. XiaomiShare of searches 1.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Xiaomi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Xiaomi is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Xiaomi4th
  5. Oura–
  6. Amazfit–
  7. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fitness tracker brands

4 answers

  • Asked ChatGPT

    “Which fitness tracker brand should I buy in New Zealand?”

    1. 1Garmin
    2. 2Fitbit

  • Asked ChatGPT

    “What are the best fitness tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP
    4. 4Xiaomi

  • Asked ChatGPT

    “What's the best fitness tracker brand in New Zealand for everyday activity tracking?”

    1. 1Fitbit
    2. 2Garmin
    3. 3Xiaomi

  • Searched Google, AI Overview

    “best fitness tracker”

    1. 1Fitbit
    2. 2Garmin
    3. 3WHOOP

  • Searched Google, AI Overview

    “heart rate watch nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness tracker brands compete with Xiaomi?

Xiaomi against fitness tracker brands in New Zealand, by month

Share of searches by month for Fitbit, WHOOP, Oura, Amazfit, Xiaomi. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitWHOOPOuraAmazfitXiaomiGarminPolar
Oct 202557.1%32.2%3%5%1.5%0.92%0.26%
Nov 202557.5%31.8%3%5%1.5%1%0.17%
Dec 202557.8%31.5%3%4.8%1.8%0.91%0.29%
Jan 202652.7%35.8%2.7%6.2%1.6%0.8%0.19%
Feb 202652.6%35.7%2.8%6.1%1.5%1.1%0.23%
Mar 202651.7%35.3%3.9%6.3%1.5%1.1%0.21%
Apr 202652.5%36.5%2.8%5.7%1.2%1.1%0.19%
May 202655.3%33.6%3%5.4%1.4%1.2%0.16%
Jun 202658.5%29.4%3.9%5.7%1.2%0.93%0.27%
Jul 202651.2%36.8%3.2%5.7%1.4%1.3%0.27%
Aug 202654.7%33.2%3.6%5.3%1.5%1.4%0.16%
Sep 202652.4%35.3%4.9%4.8%1.5%0.91%0.15%

  1. 1.Fitbit

    52.4%

    Held 1st. 13.8K estimated branded searches, +3.4% vs prior month. Share -2.3 points.

  2. 2.WHOOP

    35.3%

    Held 2nd. 9.3K estimated branded searches, +14.6% vs prior month. Share +2 points.

  3. 3.Oura

    4.9%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +1.3 points.

  4. 4.Amazfit

    4.8%

    Moved from 3rd to 4th. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  5. 5.Xiaomi

    1.5%

    Held 5th. 400 estimated branded searches, +8.1% vs prior month. Share 0 points.

  6. 6.Garmin

    0.91%

    Held 6th. 240 estimated branded searches, -31.4% vs prior month. Share -0.5 points.

  7. 7.Polar

    0.15%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Xiaomi and its closest rivals

Every comparison with Xiaomi

24 comparisons

How has branded search demand for Xiaomi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi in New Zealand rose from 11.1K to 11.9K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among fitness tracker brands in New Zealand held steady at 1.5%.

How did search popularity change for New Zealand fitness tracker brands in September 2026?

6 changes

  1. In September 2026, Oura overtook Amazfit to rank 3rd among fitness tracker brands in New Zealand, with 4.9% of the searches.

  2. In September 2026, WHOOP gained share of searches among fitness tracker brands in New Zealand, from 33.2% to 35.3%.

  3. In September 2026, Fitbit lost share of searches among fitness tracker brands in New Zealand, from 54.7% to 52.4%.

  4. In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%.

  5. Amazfit’s share of searches among fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026.

  6. Estimated monthly branded searches for Xiaomi in New Zealand rose 33.3% over 12 measured months, from 300 to 400 in September 2026.

How are Xiaomi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xiaomi
  • xiaomi air purifier
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi humidifier
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smart band
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

Do you work for Xiaomi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Xiaomi compete?

Xiaomi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands4th of 96.1%Show ranking
Streaming device brands2nd of 622.4%Show ranking
Standing fan brands2nd of 525.1%Show ranking
Fitness tracker brands5th of 71.5%Shown above
Air purifier brands1st of 592%Show ranking
Humidifier brands6th of 80.6%Show ranking
Creator with pink hair and a pink jacket

Is Xiaomi your brand?

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