Brandwave

Smartphone brands in New Zealand:Which brands are most popular in search?

In August 2026, iPhone was the most searched among smartphone brands in New Zealand, with an estimated 311K branded searches and 77.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. iPhone77.8%
  2. Samsung Galaxy5.9%
  3. OPPO4.5%
  4. Google Pixel4%
  5. Xiaomi3.1%
  6. Nothing2.3%
  7. Motorola1.9%
  8. HONOR0.37%
  9. vivo0.18%

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Share of SearchLeaderboard

Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smartphone brands in New Zealand, by month

Share of Search by month for iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing. The figures are in the table below the chart.

View monthly share of search table
MonthiPhoneSamsung GalaxyOPPOGoogle PixelXiaomiNothingMotorolaHONORvivo
Oct 202578%5.4%6%3.7%3.5%1.5%1.6%0.11%0.25%
Nov 202577.1%6.1%6.3%3.7%3.4%1.4%1.5%0.15%0.23%
Dec 202578.3%6%5.6%3.3%3.2%1.4%1.6%0.42%0.22%
Jan 202678.6%6.1%5.2%3.3%3.4%1.5%1.4%0.38%0.2%
Feb 202676.5%7.3%6.1%3.7%3.1%1.7%1.4%0.18%0.22%
Mar 202675.9%5.9%6.2%4%3.5%2.3%1.7%0.2%0.24%
Apr 202676.4%5.9%6.2%3.7%3.6%2%1.6%0.22%0.25%
May 202676.7%5.4%6.2%3.6%3.6%2.2%1.7%0.38%0.23%
Jun 202675.2%6.6%5.3%4%3.5%2.8%2.1%0.28%0.23%
Jul 202673.8%8.5%5%4%3%2.9%2.4%0.23%0.22%
Aug 202677.8%5.9%4.5%4%3.1%2.3%1.9%0.37%0.18%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.iPhone

    77.8%

    held 1st · 311K estimated branded searches · +14.5% vs prior month · +4 points

  2. 2.Samsung Galaxy

    5.9%

    held 2nd · 23.8K estimated branded searches · -24.1% vs prior month · -2.6 points

  3. 3.OPPO

    4.5%

    held 3rd · 17.9K estimated branded searches · -2.8% vs prior month · -0.5 points

  4. 4.Google Pixel

    4%

    held 4th · 15.8K estimated branded searches · +7.8% vs prior month · 0 points

  5. 5.Xiaomi

    3.1%

    held 5th · 12.4K estimated branded searches · +11.3% vs prior month · +0.1 points

  6. 6.Nothing

    2.3%

    held 6th · 9.4K estimated branded searches · -11.7% vs prior month · -0.5 points

  7. 7.Motorola

    1.9%

    held 7th · 7.5K estimated branded searches · -14.9% vs prior month · -0.5 points

  8. 8.HONOR

    0.37%

    held 8th · 1.5K estimated branded searches · +74.1% vs prior month · +0.1 points

  9. 9.vivo

    0.18%

    held 9th · 710 estimated branded searches · -11.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among smartphone brands in New Zealand?

In August 2026, iPhone was the most searched among smartphone brands in New Zealand, with an estimated 311K branded searches and 77.8% estimated Share of Search within this set. Samsung Galaxy is in 2nd place, 71.8 percentage points behind at 5.9% Share of Search.

New Zealand smartphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
iPhone78% → 77.8%78.6%Jan 202673.8%Jul 20261st
Samsung Galaxy5.4% → 5.9%8.5%Jul 20265.4%Oct 20253rd → 2nd
OPPO6% → 4.5%6.3%Nov 20254.5%Aug 20262nd → 3rd
Google Pixel3.7% → 4%4%Jun 20263.3%Jan 20264th
Xiaomi3.5% → 3.1%3.6%Apr 20263%Jul 20265th
Nothing1.5% → 2.3%2.9%Jul 20261.4%Dec 20257th → 6th
Motorola1.6% → 1.9%2.4%Jul 20261.4%Feb 20266th → 7th
HONOR0.11% → 0.37%0.42%Dec 20250.11%Oct 20259th → 8th
vivo0.25% → 0.18%0.25%Apr 20260.18%Aug 20268th → 9th

Each finding as a sentence

  • Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand increased from 5.4% to 5.9%.
  • Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand decreased from 6% to 4.5%.
  • Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand increased from 1.5% to 2.3%.
  • Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand peaked at 78.6% in January 2026 and was lowest at 73.8% in July 2026.
  • Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.4% in October 2025.
  • Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand peaked at 6.3% in November 2025 and was lowest at 4.5% in August 2026.
  • Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand peaked at 2.9% in July 2026 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, Motorola’s estimated Share of Search among smartphone brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 1.4% in February 2026.
  • Across the 11 months ending August 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, OPPO fell from 2nd to 3rd among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, Nothing rose from 7th to 6th among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, Motorola fell from 6th to 7th among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, HONOR rose from 9th to 8th among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, vivo fell from 8th to 9th among smartphone brands in New Zealand.
  • Across the 11 months ending August 2026, iPhone, Google Pixel and Xiaomi held steady: their estimated Share of Search among smartphone brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand smartphone brands in August 2026?

  1. In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.

  2. In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.

  3. In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.

  4. In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.

  5. In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.

  6. Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.

  7. Estimated monthly branded searches for vivo in New Zealand fell 31.7% over 11 measured months, from 1K to 710 in August 2026.

  8. Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026.

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