iPhone vs Nothing:Which is more popular by branded search in New Zealand?
In August 2026, iPhone had more branded searches than Nothing among smartphone brands in New Zealand. iPhone was estimated to have 311K branded searches compared to Nothing’s 9.4K, and held a 77.8% Share of Search versus Nothing’s 2.3%.
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Which is more popular in search, iPhone or Nothing?
Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iPhone, Nothing. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the iPhone and Nothing comparison changed over the last 12 months?
3 findings
- iPhone was ahead of Nothing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand moved from 78% to 77.8%, and its estimated monthly branded searches moved from 322K to 311K.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K.
How did search popularity change for New Zealand smartphone brands in August 2026?
2 changes
In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using iPhone’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iPhone
24 branded search terms
- find my iphone
- iphone
- iphone 11
- iphone 12pro
- iphone 13
- iphone 13 pro
- iphone 14
- iphone 14 pro
- iphone 15
- iphone 15 pro
- iphone 16
- iphone 16 pro
- iphone 17
- iphone 18
- iphone 8
- iphone fold
- iphone near me
- iphone nz
- iphone online
- iphone phone
- iphone se
- iphone xr
- latest iphone
- new iphone
Nothing
9 branded search terms
- nothing nz
- nothing phone
- nothing phone 1
- nothing phone 2
- nothing phone 3
- nothing phone 3 price
- nothing phone 4
- nothing phone pro
- the nothing phone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.