How popular isHONOR?
In September 2026, people searched for HONOR by name about 2,180 times in New Zealand, a 384.4% increase from the previous year. These searches made up 1.2% of all New Zealand smartphone brand searches, placing HONOR eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, HONOR did not appear in any of the answers.
HONOR is the eighth most searched of 9 competitors and not listed in any AI answer.
Apple iPhoneShare of searches 66.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Samsung GalaxyShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OPPOShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
XiaomiShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HONORShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HONOR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung Galaxy1st
- Apple iPhone2nd
Google Pixel3rd
Motorola4th- OPPO5th
- Xiaomi6th
Nothing7th- HONOR–
vivo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPPO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which smartphone brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smartphone brands in New Zealand?”
Asked ChatGPT
“What's the best smartphone brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best smartphone”
Searched Google, AI Overview
“android phone nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which smartphone brands compete with HONOR?
Share of searches by month for Apple iPhone, Samsung Galaxy, OPPO, Xiaomi, Nothing, Motorola, Google Pixel, HONOR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Samsung Galaxy | OPPO | Xiaomi | Nothing | Motorola | Google Pixel | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 9.9% | 8.8% | 8.6% | 5.2% | 3.7% | 4% | 0.38% | 0.88% |
| Nov 2025 | 58% | 12.4% | 9.4% | 7.6% | 4.7% | 3.1% | 3.5% | 0.51% | 0.77% |
| Dec 2025 | 60.5% | 11.7% | 7.5% | 7.3% | 4.4% | 3.1% | 3.4% | 1.3% | 0.7% |
| Jan 2026 | 60.7% | 12.3% | 6.8% | 7.6% | 4.5% | 2.8% | 3.5% | 1.2% | 0.6% |
| Feb 2026 | 57.9% | 14.9% | 8.4% | 6.9% | 5% | 2.5% | 3.2% | 0.54% | 0.66% |
| Mar 2026 | 59.9% | 10% | 8.3% | 7.4% | 6.4% | 3.2% | 3.4% | 0.56% | 0.67% |
| Apr 2026 | 62.1% | 8.9% | 8.5% | 7.8% | 5.4% | 3% | 3% | 0.59% | 0.69% |
| May 2026 | 61.5% | 8.8% | 8.4% | 7.6% | 5.9% | 3.1% | 3% | 1% | 0.63% |
| Jun 2026 | 58% | 11.6% | 6.9% | 7.4% | 7.6% | 3.7% | 3.4% | 0.75% | 0.61% |
| Jul 2026 | 57.8% | 12.4% | 6.6% | 6.4% | 7.9% | 4.2% | 3.4% | 0.63% | 0.6% |
| Aug 2026 | 57.7% | 11.5% | 6.6% | 7.2% | 6.8% | 3.7% | 4.8% | 1.1% | 0.51% |
| Sep 2026 | 66.5% | 8.6% | 6.2% | 6.1% | 4.5% | 3.4% | 3% | 1.2% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 122K | +52.8% | +8.8 points | |
| 2, held 2nd | 8.6% | 15.8K | -1.2% | -2.9 points | |
| 3, moved from 5th to 3rd | 6.2% | 11.4K | +24.9% | -0.4 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 6.1% | 11.2K | +12.5% | -1.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 4.5% | 8.3K | -11.9% | -2.3 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.4% | 6.2K | +20.8% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3% | 5.5K | -17.2% | -1.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.2% | 2.2K | +47.3% | +0.1 points | |
| 9, held 9th | 0.47% | 870 | +22.5% | 0 points |
66.5%
Held 1st. 122K estimated branded searches, +52.8% vs prior month. Share +8.8 points.
8.6%
Held 2nd. 15.8K estimated branded searches, -1.2% vs prior month. Share -2.9 points.
3.
OPPO6.2%
Moved from 5th to 3rd. 11.4K estimated branded searches, +24.9% vs prior month. Share -0.4 points.
4.
Xiaomi6.1%
Moved from 3rd to 4th. 11.2K estimated branded searches, +12.5% vs prior month. Share -1.1 points.
5.
Nothing4.5%
Moved from 4th to 5th. 8.3K estimated branded searches, -11.9% vs prior month. Share -2.3 points.
6.
Motorola3.4%
Moved from 7th to 6th. 6.2K estimated branded searches, +20.8% vs prior month. Share -0.3 points.
3%
Moved from 6th to 7th. 5.5K estimated branded searches, -17.2% vs prior month. Share -1.8 points.
8.
HONOR1.2%
Held 8th. 2.2K estimated branded searches, +47.3% vs prior month. Share +0.1 points.
9.
vivo0.47%
Held 9th. 870 estimated branded searches, +22.5% vs prior month. Share 0 points.
Compare popularity between HONOR and its closest rivals
Every comparison with HONOR
8 comparisons
How has branded search demand for HONOR changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HONOR in New Zealand rose from 450 to 2.2K.
- Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in New Zealand increased from 0.38% to 1.2%.
- Across the 12 months ending September 2026, HONOR rose from 9th to 8th among smartphone brands in New Zealand.
How did search popularity change for New Zealand smartphone brands in September 2026?
6 changes
In September 2026, Apple iPhone gained share of searches among smartphone brands in New Zealand, from 57.7% to 66.5%.
In September 2026, Samsung Galaxy lost share of searches among smartphone brands in New Zealand, from 11.5% to 8.6%.
In September 2026, Nothing lost share of searches among smartphone brands in New Zealand, from 6.8% to 4.5%.
In September 2026, Google Pixel lost share of searches among smartphone brands in New Zealand, from 4.8% to 3%.
In September 2026, Xiaomi lost share of searches among smartphone brands in New Zealand, from 7.2% to 6.1%.
OPPO’s share of searches among smartphone brands in New Zealand has lost ground for 3 months in a row, from 6.9% to 6.2% in September 2026.
How are HONOR’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HONOR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- honor cell phone
- honor foldable phone
- honor nz
- honor phone
Do you work for HONOR? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HONOR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.