HONOR vs Samsung Galaxy:Which is more popular by branded search in New Zealand?
In August 2026, Samsung Galaxy had more branded searches than HONOR among smartphone brands in New Zealand. Samsung Galaxy was estimated to have 23.8K branded searches compared to HONOR’s 1.5K, and held a 5.9% Share of Search versus HONOR’s 0.37%.
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Which is more popular in search, HONOR or Samsung Galaxy?
Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung Galaxy, HONOR. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the HONOR and Samsung Galaxy comparison changed over the last 12 months?
3 findings
- Samsung Galaxy was ahead of HONOR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HONOR’s estimated Share of Search among smartphone brands in New Zealand moved from 0.11% to 0.37%, and its estimated monthly branded searches moved from 450 to 1.5K.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches moved from 22.2K to 23.8K.
How did search popularity change for New Zealand smartphone brands in August 2026?
2 changes
In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HONOR’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HONOR
4 branded search terms
- honor cell phone
- honor foldable phone
- honor nz
- honor phone
Samsung Galaxy
26 branded search terms
- samsung com
- samsung galaxy
- samsung galaxy a55
- samsung galaxy buds
- samsung galaxy fit 3
- samsung galaxy fold
- samsung galaxy near me
- samsung galaxy nz
- samsung galaxy online
- samsung galaxy phone
- samsung galaxy s10
- samsung galaxy s20
- samsung galaxy s21
- samsung galaxy s22
- samsung galaxy s22 ultra
- samsung galaxy s23
- samsung galaxy s23 ultra
- samsung galaxy s24
- samsung galaxy s8
- samsung galaxy tab
- samsung galaxy tab s9
- samsung galaxy watch
- samsung galaxy watch 4
- samsung galaxy watch 6
- samsunggalaxy
- samsunggalaxy phone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.