Brandwave

How popular isSamsung Galaxy in search?

In August 2026, there were an estimated 23.8K branded searches for Samsung Galaxy in New Zealand which is up 6.9% over the last 11 months. Samsung Galaxy holds 5.9% estimated Share of Search among New Zealand smartphone brands and is ranked 2nd of 9 competitors for search popularity.

Share of Search, August 2026
  1. iPhone77.8%
  2. Samsung Galaxy5.9%
  3. OPPO4.5%
  4. Google Pixel4%
  5. Xiaomi3.1%
  6. Nothing2.3%
  7. Motorola1.9%
  8. HONOR0.37%
  9. vivo0.18%
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Which smartphone brands compete with Samsung Galaxy?

Samsung Galaxy against smartphone brands in New Zealand, by month

Share of Search by month for iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing. The figures are in the table below the chart.

View monthly share of search table
MonthiPhoneSamsung GalaxyOPPOGoogle PixelXiaomiNothingMotorolaHONORvivo
Oct 202578%5.4%6%3.7%3.5%1.5%1.6%0.11%0.25%
Nov 202577.1%6.1%6.3%3.7%3.4%1.4%1.5%0.15%0.23%
Dec 202578.3%6%5.6%3.3%3.2%1.4%1.6%0.42%0.22%
Jan 202678.6%6.1%5.2%3.3%3.4%1.5%1.4%0.38%0.2%
Feb 202676.5%7.3%6.1%3.7%3.1%1.7%1.4%0.18%0.22%
Mar 202675.9%5.9%6.2%4%3.5%2.3%1.7%0.2%0.24%
Apr 202676.4%5.9%6.2%3.7%3.6%2%1.6%0.22%0.25%
May 202676.7%5.4%6.2%3.6%3.6%2.2%1.7%0.38%0.23%
Jun 202675.2%6.6%5.3%4%3.5%2.8%2.1%0.28%0.23%
Jul 202673.8%8.5%5%4%3%2.9%2.4%0.23%0.22%
Aug 202677.8%5.9%4.5%4%3.1%2.3%1.9%0.37%0.18%
Sep 2026—————————

  1. 1.iPhone

    77.8%

    held 1st · 311K estimated branded searches · +14.5% vs prior month · +4 points

  2. 2.Samsung Galaxy

    5.9%

    held 2nd · 23.8K estimated branded searches · -24.1% vs prior month · -2.6 points

  3. 3.OPPO

    4.5%

    held 3rd · 17.9K estimated branded searches · -2.8% vs prior month · -0.5 points

  4. 4.Google Pixel

    4%

    held 4th · 15.8K estimated branded searches · +7.8% vs prior month · 0 points

  5. 5.Xiaomi

    3.1%

    held 5th · 12.4K estimated branded searches · +11.3% vs prior month · +0.1 points

  6. 6.Nothing

    2.3%

    held 6th · 9.4K estimated branded searches · -11.7% vs prior month · -0.5 points

  7. 7.Motorola

    1.9%

    held 7th · 7.5K estimated branded searches · -14.9% vs prior month · -0.5 points

  8. 8.HONOR

    0.37%

    held 8th · 1.5K estimated branded searches · +74.1% vs prior month · +0.1 points

  9. 9.vivo

    0.18%

    held 9th · 710 estimated branded searches · -11.3% vs prior month · 0 points

Compare search popularity between Samsung Galaxy and its closest rivals

How has branded search demand for Samsung Galaxy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung Galaxy in New Zealand rose from 22.2K to 23.8K.
  • Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand increased from 5.4% to 5.9%.
  • Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.4% in October 2025.
  • Across the 11 months ending August 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in New Zealand.

How did search popularity change for New Zealand smartphone brands in August 2026?

  1. In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.

  2. In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.

  3. In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.

  4. In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.

  5. In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.

  6. Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.

How is Samsung Galaxy measured?

Brandwave collects information about searches that people make online using Samsung Galaxy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • samsung com
  • samsung galaxy
  • samsung galaxy a55
  • samsung galaxy buds
  • samsung galaxy fit 3
  • samsung galaxy fold
  • samsung galaxy near me
  • samsung galaxy nz
  • samsung galaxy online
  • samsung galaxy phone
  • samsung galaxy s10
  • samsung galaxy s20
  • samsung galaxy s21
  • samsung galaxy s22
  • samsung galaxy s22 ultra
  • samsung galaxy s23
  • samsung galaxy s23 ultra
  • samsung galaxy s24
  • samsung galaxy s8
  • samsung galaxy tab
  • samsung galaxy tab s9
  • samsung galaxy watch
  • samsung galaxy watch 4
  • samsung galaxy watch 6
  • samsunggalaxy
  • samsunggalaxy phone

How the Brand Demand Index is measured

Who owns Samsung Galaxy?

Samsung Galaxy is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung Galaxy? To request corrections or removal please contact us via our support page and we will be happy to assist.

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