Brandwave

How popular isXiaomi?

In September 2026, people searched for Xiaomi by name about 11,900 times in New Zealand, a 7.4% increase from the previous year. These searches made up 6.1% of all New Zealand smartphone brand searches, placing Xiaomi fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Xiaomi appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Xiaomi is the fourth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Apple iPhoneShare of searches 66.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Samsung GalaxyShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OPPOShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. XiaomiShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. NothingShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OPPO5th
  6. Xiaomi6th
  7. Nothing7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which smartphone brands compete with Xiaomi?

Xiaomi against smartphone brands in New Zealand, by month

Share of searches by month for Apple iPhone, Samsung Galaxy, OPPO, Xiaomi, Nothing, Motorola, Google Pixel. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyOPPOXiaomiNothingMotorolaGoogle PixelHONORvivo
Oct 202558.3%9.9%8.8%8.6%5.2%3.7%4%0.38%0.88%
Nov 202558%12.4%9.4%7.6%4.7%3.1%3.5%0.51%0.77%
Dec 202560.5%11.7%7.5%7.3%4.4%3.1%3.4%1.3%0.7%
Jan 202660.7%12.3%6.8%7.6%4.5%2.8%3.5%1.2%0.6%
Feb 202657.9%14.9%8.4%6.9%5%2.5%3.2%0.54%0.66%
Mar 202659.9%10%8.3%7.4%6.4%3.2%3.4%0.56%0.67%
Apr 202662.1%8.9%8.5%7.8%5.4%3%3%0.59%0.69%
May 202661.5%8.8%8.4%7.6%5.9%3.1%3%1%0.63%
Jun 202658%11.6%6.9%7.4%7.6%3.7%3.4%0.75%0.61%
Jul 202657.8%12.4%6.6%6.4%7.9%4.2%3.4%0.63%0.6%
Aug 202657.7%11.5%6.6%7.2%6.8%3.7%4.8%1.1%0.51%
Sep 202666.5%8.6%6.2%6.1%4.5%3.4%3%1.2%0.47%

  1. 1.Apple iPhone

    66.5%

    Held 1st. 122K estimated branded searches, +52.8% vs prior month. Share +8.8 points.

  2. 2.Samsung Galaxy

    8.6%

    Held 2nd. 15.8K estimated branded searches, -1.2% vs prior month. Share -2.9 points.

  3. 3.OPPO

    6.2%

    Moved from 5th to 3rd. 11.4K estimated branded searches, +24.9% vs prior month. Share -0.4 points.

  4. 4.Xiaomi

    6.1%

    Moved from 3rd to 4th. 11.2K estimated branded searches, +12.5% vs prior month. Share -1.1 points.

  5. 5.Nothing

    4.5%

    Moved from 4th to 5th. 8.3K estimated branded searches, -11.9% vs prior month. Share -2.3 points.

  6. 6.Motorola

    3.4%

    Moved from 7th to 6th. 6.2K estimated branded searches, +20.8% vs prior month. Share -0.3 points.

  7. 7.Google Pixel

    3%

    Moved from 6th to 7th. 5.5K estimated branded searches, -17.2% vs prior month. Share -1.8 points.

  8. 8.HONOR

    1.2%

    Held 8th. 2.2K estimated branded searches, +47.3% vs prior month. Share +0.1 points.

  9. 9.vivo

    0.47%

    Held 9th. 870 estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between Xiaomi and its closest rivals

Every comparison with Xiaomi

24 comparisons

How has branded search demand for Xiaomi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi in New Zealand rose from 11.1K to 11.9K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in New Zealand decreased from 8.6% to 6.1%.

How did search popularity change for New Zealand smartphone brands in September 2026?

6 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands in New Zealand, from 57.7% to 66.5%.

  2. In September 2026, Samsung Galaxy lost share of searches among smartphone brands in New Zealand, from 11.5% to 8.6%.

  3. In September 2026, Nothing lost share of searches among smartphone brands in New Zealand, from 6.8% to 4.5%.

  4. In September 2026, Google Pixel lost share of searches among smartphone brands in New Zealand, from 4.8% to 3%.

  5. In September 2026, Xiaomi lost share of searches among smartphone brands in New Zealand, from 7.2% to 6.1%.

  6. OPPO’s share of searches among smartphone brands in New Zealand has lost ground for 3 months in a row, from 6.9% to 6.2% in September 2026.

How are Xiaomi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xiaomi
  • xiaomi air purifier
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi humidifier
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smart band
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

Do you work for Xiaomi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Xiaomi compete?

Xiaomi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands4th of 96.1%Shown above
Streaming device brands2nd of 622.4%Show ranking
Standing fan brands2nd of 525.1%Show ranking
Fitness tracker brands5th of 71.5%Show ranking
Air purifier brands1st of 592%Show ranking
Humidifier brands6th of 80.6%Show ranking
Creator with pink hair and a pink jacket

Is Xiaomi your brand?

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