Brandwave

Air purifier brands in New Zealand:Which brands are most popular in search?

In August 2026, Dyson was the most searched among air purifier brands in New Zealand, with an estimated 55.6K branded searches and 73.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dyson73.5%
  2. Philips25.5%
  3. Levoit0.7%
  4. Blueair0.16%
  5. Coway0.12%

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Share of SearchLeaderboard

Compare the air purifier brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air purifier brands in New Zealand, by month

Share of Search by month for Dyson, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthDysonPhilipsLevoitBlueairCoway
Oct 202579.1%20.4%0.24%0.15%0.1%
Nov 202584%15.6%0.16%0.12%0.08%
Dec 202580.2%19.3%0.25%0.11%0.1%
Jan 202677.2%22.2%0.37%0.13%0.13%
Feb 202677.2%21.5%0.67%0.39%0.2%
Mar 202679.2%20%0.55%0.17%0.09%
Apr 202675%23.7%0.96%0.17%0.1%
May 202674.3%24.4%1.1%0.13%0.12%
Jun 202672.9%24.7%2.1%0.2%0.09%
Jul 202675.2%23.2%1.2%0.2%0.11%
Aug 202673.5%25.5%0.7%0.16%0.12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dyson

    73.5%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.7 points

  2. 2.Philips

    25.5%

    held 2nd · 19.3K estimated branded searches · +4.8% vs prior month · +2.3 points

  3. 3.Levoit

    0.7%

    held 3rd · 530 estimated branded searches · -46.5% vs prior month · -0.5 points

  4. 4.Blueair

    0.16%

    held 4th · 120 estimated branded searches · -25% vs prior month · 0 points

  5. 5.Coway

    0.12%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among air purifier brands in New Zealand?

In August 2026, Dyson was the most searched among air purifier brands in New Zealand, with an estimated 55.6K branded searches and 73.5% estimated Share of Search within this set. Philips is in 2nd place, 48 percentage points behind at 25.5% Share of Search.

New Zealand air purifier brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson79.1% → 73.5%84%Nov 202572.9%Jun 20261st
Philips20.4% → 25.5%25.5%Aug 202615.6%Nov 20252nd
Levoit0.24% → 0.7%2.1%Jun 20260.16%Nov 20253rd
Blueair0.15% → 0.16%0.39%Feb 20260.11%Dec 20254th
Coway0.1% → 0.12%0.2%Feb 20260.08%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand decreased from 79.1% to 73.5%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand increased from 20.4% to 25.5%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand peaked at 84% in November 2025 and was lowest at 72.9% in June 2026.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand peaked at 25.5% in August 2026 and was lowest at 15.6% in November 2025.
  • Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands in New Zealand peaked at 2.1% in June 2026 and was lowest at 0.16% in November 2025.
  • Across the 11 months ending August 2026, Levoit, Blueair and Coway held steady: their estimated Share of Search among air purifier brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand air purifier brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.

  2. In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.

  3. In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.

  4. Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

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