How popular isCoway?
In September 2026, people searched for Coway by name about 90 times in New Zealand, a 28.6% increase from the previous year. These searches made up 0.72% of all New Zealand air purifier brand searches, placing Coway fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about air purifier brands, Coway appeared in one of the five answers and was the fifth most recommended of the five.
Coway is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.
XiaomiShare of searches 92%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
WinixShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LevoitShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BlueairShare of searches 0.72%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
CowayShare of searches 0.72%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top air purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coway was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coway is the fifth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air purifier brands
5 answers
Asked ChatGPT
“Which air purifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air purifier brands in New Zealand?”
Asked ChatGPT
“What's the best air purifier brand in New Zealand for allergies?”
Searched Google, AI Overview
“air purifier nz”
Searched Google, AI Overview
“hepa air purifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air purifier brands compete with Coway?
Share of searches by month for Xiaomi, Winix, Coway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xiaomi | Winix | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 94.7% | 2.6% | 1.2% | 0.9% | 0.63% |
| Nov 2025 | 93.1% | 3.3% | 1.7% | 1.1% | 0.79% |
| Dec 2025 | 91.4% | 4.6% | 2.3% | 0.87% | 0.87% |
| Jan 2026 | 92.7% | 3.8% | 1.9% | 0.71% | 0.8% |
| Feb 2026 | 89.1% | 3.2% | 4% | 2.4% | 1.2% |
| Mar 2026 | 92.2% | 3.9% | 2.6% | 0.8% | 0.53% |
| Apr 2026 | 89.1% | 4.6% | 4.8% | 0.87% | 0.61% |
| May 2026 | 91.2% | 5% | 2.2% | 0.82% | 0.82% |
| Jun 2026 | 90.4% | 5% | 2.8% | 1.2% | 0.63% |
| Jul 2026 | 88.6% | 6.8% | 2.3% | 1.5% | 0.88% |
| Aug 2026 | 88.8% | 6.6% | 2.8% | 0.95% | 0.78% |
| Sep 2026 | 92% | 4.9% | 1.7% | 0.72% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92% | 11.5K | +11.3% | +3.2 points | |
| 2, held 2nd | 4.9% | 610 | -20.8% | -1.7 points | |
| 3, held 3rd | 1.7% | 210 | -36.4% | -1.2 points | |
| 4, held 4th | 0.72% | 90 | -18.2% | -0.2 points | |
| 5, held 5th | 0.72% | 90 | 0% | -0.1 points |
1.
Xiaomi92%
Held 1st. 11.5K estimated branded searches, +11.3% vs prior month. Share +3.2 points.
2.
Winix4.9%
Held 2nd. 610 estimated branded searches, -20.8% vs prior month. Share -1.7 points.
3.
Levoit1.7%
Held 3rd. 210 estimated branded searches, -36.4% vs prior month. Share -1.2 points.
4.
Blueair0.72%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.
Coway0.72%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Coway and its closest rivals
Every comparison with Coway
4 comparisons
How has branded search demand for Coway changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coway in New Zealand rose from 70 to 90.
- Across the 12 months ending September 2026, Coway’s share of searches among air purifier brands in New Zealand held steady, from 0.63% to 0.72%.
How did search popularity change for New Zealand air purifier brands in September 2026?
5 changes
In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 88.8% to 92%.
In September 2026, Winix lost share of searches among air purifier brands in New Zealand, from 6.6% to 4.9%.
In September 2026, Levoit lost share of searches among air purifier brands in New Zealand, from 2.8% to 1.7%.
Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Blueair in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are Coway’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Coway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coway air filter
- coway air purifier
- coway purifier
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