Blueair vs Coway:Which is more popular by branded search in New Zealand?
In August 2026, Blueair had more branded searches than Coway among air purifier brands in New Zealand. Blueair was estimated to have 120 branded searches compared to Coway’s 90, and held a 0.16% Share of Search versus Coway’s 0.12%.
Follow Blueair vs Coway and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blueair or Coway?
Compare the air purifier brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blueair, Coway. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Philips | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 20.4% | 0.24% | 0.15% | 0.1% |
| Nov 2025 | 84% | 15.6% | 0.16% | 0.12% | 0.08% |
| Dec 2025 | 80.2% | 19.3% | 0.25% | 0.11% | 0.1% |
| Jan 2026 | 77.2% | 22.2% | 0.37% | 0.13% | 0.13% |
| Feb 2026 | 77.2% | 21.5% | 0.67% | 0.39% | 0.2% |
| Mar 2026 | 79.2% | 20% | 0.55% | 0.17% | 0.09% |
| Apr 2026 | 75% | 23.7% | 0.96% | 0.17% | 0.1% |
| May 2026 | 74.3% | 24.4% | 1.1% | 0.13% | 0.12% |
| Jun 2026 | 72.9% | 24.7% | 2.1% | 0.2% | 0.09% |
| Jul 2026 | 75.2% | 23.2% | 1.2% | 0.2% | 0.11% |
| Aug 2026 | 73.5% | 25.5% | 0.7% | 0.16% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Blueair and Coway comparison changed over the last 12 months?
3 findings
- Blueair was ahead of Coway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands in New Zealand moved from 0.1% to 0.12%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand air purifier brands in August 2026?
1 change
Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blueair’s and Coway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.