How popular isCoway in search?
In August 2026, there were an estimated 90 branded searches for Coway in New Zealand which is up 28.6% over the last 11 months. Coway holds 0.12% estimated Share of Search among New Zealand air purifier brands and is ranked 5th of 5 competitors for search popularity.
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Which air purifier brands compete with Coway?
Share of Search by month for Dyson, Philips, Coway. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Philips | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 20.4% | 0.24% | 0.15% | 0.1% |
| Nov 2025 | 84% | 15.6% | 0.16% | 0.12% | 0.08% |
| Dec 2025 | 80.2% | 19.3% | 0.25% | 0.11% | 0.1% |
| Jan 2026 | 77.2% | 22.2% | 0.37% | 0.13% | 0.13% |
| Feb 2026 | 77.2% | 21.5% | 0.67% | 0.39% | 0.2% |
| Mar 2026 | 79.2% | 20% | 0.55% | 0.17% | 0.09% |
| Apr 2026 | 75% | 23.7% | 0.96% | 0.17% | 0.1% |
| May 2026 | 74.3% | 24.4% | 1.1% | 0.13% | 0.12% |
| Jun 2026 | 72.9% | 24.7% | 2.1% | 0.2% | 0.09% |
| Jul 2026 | 75.2% | 23.2% | 1.2% | 0.2% | 0.11% |
| Aug 2026 | 73.5% | 25.5% | 0.7% | 0.16% | 0.12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 55.6K | -7% | -1.7 points | |
| 2, held 2nd | 25.5% | 19.3K | +4.8% | +2.3 points | |
| 3, held 3rd | 0.7% | 530 | -46.5% | -0.5 points | |
| 4, held 4th | 0.16% | 120 | -25% | 0 points | |
| 5, held 5th | 0.12% | 90 | 0% | 0 points |
1.
Dyson73.5%
held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.7 points
2.
Philips
25.5%
held 2nd · 19.3K estimated branded searches · +4.8% vs prior month · +2.3 points
3.
Levoit0.7%
held 3rd · 530 estimated branded searches · -46.5% vs prior month · -0.5 points
4.
Blueair0.16%
held 4th · 120 estimated branded searches · -25% vs prior month · 0 points
5.
Coway0.12%
held 5th · 90 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Coway and its closest rivals
How has branded search demand for Coway changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coway in New Zealand rose from 70 to 90.
- Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands in New Zealand held steady, from 0.1% to 0.12%.
How did search popularity change for New Zealand air purifier brands in August 2026?
4 changes
In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.
In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
How is Coway measured?
Brandwave collects information about searches that people make online using Coway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- coway air filter
- coway air purifier
- coway purifier
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Is Coway your brand?
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