Brandwave

Winix vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Winix among air purifier brands in New Zealand. Xiaomi had about 11,500 branded searches, while Winix had 610. Xiaomi made up 92% of all air purifier brand searches we track, and Winix accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Winix appeared in four of the five answers and Xiaomi in two. Winix was mentioned before Xiaomi in two out of three answers.

Among air purifier brands in New Zealand in September 2026

Who do people search for more?

Xiaomi, about 19 searches for every 1 for Winix

Xiaomi 11.5K searchesWinix 610 searches

Who does AI mention more?

Winix, mentioned in 4 of 5 answers, Xiaomi in 2

Winix in 4 of 5Xiaomi in 2 of 5

Who does AI recommend more?

Winix, named ahead of Xiaomi in 2 of 3 answers

Winix first in 2Xiaomi first in 1

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Top air purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Winix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winix was listed before Xiaomi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winix1st
  2. Xiaomi2nd
  3. Levoit3rd
  4. Blueair4th
  5. Coway5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air purifier brands

5 answers

  • Asked ChatGPT

    “Which air purifier brand should I buy in New Zealand?”

    1. 1Xiaomi
    2. 2Winix
    3. 3Levoit

  • Asked ChatGPT

    “What are the best air purifier brands in New Zealand?”

    1. 1Winix
    2. 2Xiaomi
    3. 3Blueair
    4. 4Levoit

  • Asked ChatGPT

    “What's the best air purifier brand in New Zealand for allergies?”

    1. 1Winix
    2. 2Levoit
    3. 3Coway

  • Searched Google, AI Overview

    “air purifier nz”

    1. 1Winix

  • Searched Google, AI Overview

    “hepa air purifier”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Winix or Xiaomi more popular in search?

    This chart shows how often people search Google for Winix and Xiaomi by name. Each line represents a brand's share of searches for all five air purifier brands we track, month by month, from searches in New Zealand.

    Winix and Xiaomi among air purifier brands in New Zealand, by month

    Share of searches by month for Xiaomi, Winix. The figures are in the table below the chart.

    View monthly share of searches table
    MonthXiaomiWinixLevoitBlueairCoway
    Oct 202594.7%2.6%1.2%0.9%0.63%
    Nov 202593.1%3.3%1.7%1.1%0.79%
    Dec 202591.4%4.6%2.3%0.87%0.87%
    Jan 202692.7%3.8%1.9%0.71%0.8%
    Feb 202689.1%3.2%4%2.4%1.2%
    Mar 202692.2%3.9%2.6%0.8%0.53%
    Apr 202689.1%4.6%4.8%0.87%0.61%
    May 202691.2%5%2.2%0.82%0.82%
    Jun 202690.4%5%2.8%1.2%0.63%
    Jul 202688.6%6.8%2.3%1.5%0.88%
    Aug 202688.8%6.6%2.8%0.95%0.78%
    Sep 202692%4.9%1.7%0.72%0.72%

    How has the Winix and Xiaomi comparison changed over the last 12 months?

    3 findings
    • Xiaomi was ahead of Winix in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands in New Zealand moved from 2.6% to 4.9%, and its estimated monthly branded searches moved from 290 to 610.
    • Across the 12 months ending September 2026, Xiaomi’s share of searches among air purifier brands in New Zealand moved from 94.7% to 92%, and its estimated monthly branded searches moved from 10.6K to 11.5K.

    How did search popularity change for New Zealand air purifier brands in September 2026?

    2 changes

    1. In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 88.8% to 92%.

    2. In September 2026, Winix lost share of searches among air purifier brands in New Zealand, from 6.6% to 4.9%.

    How are branded searches counted?

    20 search terms

    Brandwave collects information about searches that people make online using Winix’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Winix

    4 branded search terms

    • winix
    • winix air purifier
    • winix replacement filter
    • winix zero+ pro

    Xiaomi

    16 branded search terms

    • xiaomi
    • xiaomi air purifier
    • xiaomi band
    • xiaomi camera
    • xiaomi earbuds
    • xiaomi electric scooter
    • xiaomi pad
    • xiaomi projector
    • xiaomi redmi
    • xiaomi robot vacuum
    • xiaomi scale
    • xiaomi scooter
    • xiaomi smartwatch
    • xiaomi vacuum
    • xiaomi vacuum cleaner
    • xiaomi watch

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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