Blueair vs Winix:Which is more popular?
In September 2026, Winix had more branded searches than Blueair among air purifier brands in New Zealand. Winix had about 610 branded searches, while Blueair had 90. Winix made up 4.9% of all air purifier brand searches we track, and Blueair accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Winix appeared in four of the five answers and Blueair in one. Winix was mentioned before Blueair in every answer.
Who do people search for more?
Winix, about 7 searches for every 1 for Blueair
Who does AI mention more?
Winix, mentioned in 4 of 5 answers, Blueair in 1
Who does AI recommend more?
Winix, named ahead of Blueair in every answer
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Top air purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blueair was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winix was listed before Blueair in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air purifier brands
5 answers
Asked ChatGPT
“Which air purifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air purifier brands in New Zealand?”
Asked ChatGPT
“What's the best air purifier brand in New Zealand for allergies?”
Searched Google, AI Overview
“air purifier nz”
Searched Google, AI Overview
“hepa air purifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Blueair or Winix more popular in search?
This chart shows how often people search Google for Blueair and Winix by name. Each line represents a brand's share of searches for all five air purifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Winix, Blueair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xiaomi | Winix | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 94.7% | 2.6% | 1.2% | 0.9% | 0.63% |
| Nov 2025 | 93.1% | 3.3% | 1.7% | 1.1% | 0.79% |
| Dec 2025 | 91.4% | 4.6% | 2.3% | 0.87% | 0.87% |
| Jan 2026 | 92.7% | 3.8% | 1.9% | 0.71% | 0.8% |
| Feb 2026 | 89.1% | 3.2% | 4% | 2.4% | 1.2% |
| Mar 2026 | 92.2% | 3.9% | 2.6% | 0.8% | 0.53% |
| Apr 2026 | 89.1% | 4.6% | 4.8% | 0.87% | 0.61% |
| May 2026 | 91.2% | 5% | 2.2% | 0.82% | 0.82% |
| Jun 2026 | 90.4% | 5% | 2.8% | 1.2% | 0.63% |
| Jul 2026 | 88.6% | 6.8% | 2.3% | 1.5% | 0.88% |
| Aug 2026 | 88.8% | 6.6% | 2.8% | 0.95% | 0.78% |
| Sep 2026 | 92% | 4.9% | 1.7% | 0.72% | 0.72% |
How has the Blueair and Winix comparison changed over the last 12 months?
3 findings
- Winix was ahead of Blueair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueair’s share of searches among air purifier brands in New Zealand moved from 0.9% to 0.72%, and its estimated monthly branded searches moved from 100 to 90.
- Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands in New Zealand moved from 2.6% to 4.9%, and its estimated monthly branded searches moved from 290 to 610.
How did search popularity change for New Zealand air purifier brands in September 2026?
2 changes
In September 2026, Winix lost share of searches among air purifier brands in New Zealand, from 6.6% to 4.9%.
Estimated monthly branded searches for Blueair in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Blueair’s and Winix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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