Brandwave

How popular isBlueair in search?

In August 2026, there were an estimated 120 branded searches for Blueair in New Zealand which is up 9.1% over the last 11 months. Blueair holds 0.16% estimated Share of Search among New Zealand air purifier brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Dyson73.5%
  2. Philips25.5%
  3. Levoit0.7%
  4. Blueair0.16%
  5. Coway0.12%
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Which air purifier brands compete with Blueair?

Blueair against air purifier brands in New Zealand, by month

Share of Search by month for Dyson, Philips, Blueair. The figures are in the table below the chart.

View monthly share of search table
MonthDysonPhilipsLevoitBlueairCoway
Oct 202579.1%20.4%0.24%0.15%0.1%
Nov 202584%15.6%0.16%0.12%0.08%
Dec 202580.2%19.3%0.25%0.11%0.1%
Jan 202677.2%22.2%0.37%0.13%0.13%
Feb 202677.2%21.5%0.67%0.39%0.2%
Mar 202679.2%20%0.55%0.17%0.09%
Apr 202675%23.7%0.96%0.17%0.1%
May 202674.3%24.4%1.1%0.13%0.12%
Jun 202672.9%24.7%2.1%0.2%0.09%
Jul 202675.2%23.2%1.2%0.2%0.11%
Aug 202673.5%25.5%0.7%0.16%0.12%
Sep 2026—————

  1. 1.Dyson

    73.5%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.7 points

  2. 2.Philips

    25.5%

    held 2nd · 19.3K estimated branded searches · +4.8% vs prior month · +2.3 points

  3. 3.Levoit

    0.7%

    held 3rd · 530 estimated branded searches · -46.5% vs prior month · -0.5 points

  4. 4.Blueair

    0.16%

    held 4th · 120 estimated branded searches · -25% vs prior month · 0 points

  5. 5.Coway

    0.12%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Blueair and its closest rivals

How has branded search demand for Blueair changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blueair in New Zealand rose from 110 to 120.
  • Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands in New Zealand held steady, from 0.15% to 0.16%.

How did search popularity change for New Zealand air purifier brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.

  2. In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.

  3. In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.

  4. Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How is Blueair measured?

Brandwave collects information about searches that people make online using Blueair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • blueair
  • blueair air filter
  • blueair com
  • blueair near me
  • blueair nz
  • blueair purifier

Do you work for Blueair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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