Blueair vs Levoit:Which is more popular by branded search in New Zealand?
In August 2026, Levoit had more branded searches than Blueair among air purifier brands in New Zealand. Levoit was estimated to have 530 branded searches compared to Blueair’s 120, and held a 0.7% Share of Search versus Blueair’s 0.16%.
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Which is more popular in search, Blueair or Levoit?
Compare the air purifier brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Levoit, Blueair. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Philips | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 20.4% | 0.24% | 0.15% | 0.1% |
| Nov 2025 | 84% | 15.6% | 0.16% | 0.12% | 0.08% |
| Dec 2025 | 80.2% | 19.3% | 0.25% | 0.11% | 0.1% |
| Jan 2026 | 77.2% | 22.2% | 0.37% | 0.13% | 0.13% |
| Feb 2026 | 77.2% | 21.5% | 0.67% | 0.39% | 0.2% |
| Mar 2026 | 79.2% | 20% | 0.55% | 0.17% | 0.09% |
| Apr 2026 | 75% | 23.7% | 0.96% | 0.17% | 0.1% |
| May 2026 | 74.3% | 24.4% | 1.1% | 0.13% | 0.12% |
| Jun 2026 | 72.9% | 24.7% | 2.1% | 0.2% | 0.09% |
| Jul 2026 | 75.2% | 23.2% | 1.2% | 0.2% | 0.11% |
| Aug 2026 | 73.5% | 25.5% | 0.7% | 0.16% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Blueair and Levoit comparison changed over the last 12 months?
3 findings
- Levoit was ahead of Blueair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands in New Zealand moved from 0.24% to 0.7%, and its estimated monthly branded searches moved from 170 to 530.
How did search popularity change for New Zealand air purifier brands in August 2026?
1 change
In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Blueair’s and Levoit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueair
6 branded search terms
- blueair
- blueair air filter
- blueair com
- blueair near me
- blueair nz
- blueair purifier
Levoit
10 branded search terms
- air purifier levoit
- levoit air filter
- levoit core
- levoit core 200s air purifier
- levoit core 300
- levoit core 300 air purifier
- levoit core 300s
- levoit core 300s air purifier
- levoit core 400s air purifier
- levoit purifier
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