Blueair vs Xiaomi:Which is more popular?
In September 2026, Xiaomi had more branded searches than Blueair among air purifier brands in New Zealand. Xiaomi had about 11,500 branded searches, while Blueair had 90. Xiaomi made up 92% of all air purifier brand searches we track, and Blueair accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Xiaomi appeared in two of the five answers and Blueair in one. Xiaomi was mentioned before Blueair in every answer that named either.
Who do people search for more?
Xiaomi, about 128 searches for every 1 for Blueair
Who does AI mention more?
Xiaomi, mentioned in 2 of 5 answers, Blueair in 1
Who does AI recommend more?
Xiaomi, named ahead of Blueair in 2 of 2 answers
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Top air purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blueair was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi was listed before Blueair in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air purifier brands
5 answers
Asked ChatGPT
“Which air purifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air purifier brands in New Zealand?”
Asked ChatGPT
“What's the best air purifier brand in New Zealand for allergies?”
Searched Google, AI Overview
“air purifier nz”
Searched Google, AI Overview
“hepa air purifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Blueair or Xiaomi more popular in search?
This chart shows how often people search Google for Blueair and Xiaomi by name. Each line represents a brand's share of searches for all five air purifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Xiaomi, Blueair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xiaomi | Winix | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 94.7% | 2.6% | 1.2% | 0.9% | 0.63% |
| Nov 2025 | 93.1% | 3.3% | 1.7% | 1.1% | 0.79% |
| Dec 2025 | 91.4% | 4.6% | 2.3% | 0.87% | 0.87% |
| Jan 2026 | 92.7% | 3.8% | 1.9% | 0.71% | 0.8% |
| Feb 2026 | 89.1% | 3.2% | 4% | 2.4% | 1.2% |
| Mar 2026 | 92.2% | 3.9% | 2.6% | 0.8% | 0.53% |
| Apr 2026 | 89.1% | 4.6% | 4.8% | 0.87% | 0.61% |
| May 2026 | 91.2% | 5% | 2.2% | 0.82% | 0.82% |
| Jun 2026 | 90.4% | 5% | 2.8% | 1.2% | 0.63% |
| Jul 2026 | 88.6% | 6.8% | 2.3% | 1.5% | 0.88% |
| Aug 2026 | 88.8% | 6.6% | 2.8% | 0.95% | 0.78% |
| Sep 2026 | 92% | 4.9% | 1.7% | 0.72% | 0.72% |
How has the Blueair and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Blueair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueair’s share of searches among air purifier brands in New Zealand moved from 0.9% to 0.72%, and its estimated monthly branded searches moved from 100 to 90.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among air purifier brands in New Zealand moved from 94.7% to 92%, and its estimated monthly branded searches moved from 10.6K to 11.5K.
How did search popularity change for New Zealand air purifier brands in September 2026?
2 changes
In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 88.8% to 92%.
Estimated monthly branded searches for Blueair in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Blueair’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueair
3 branded search terms
- blueair
- blueair air filter
- blueair purifier
Xiaomi
16 branded search terms
- xiaomi
- xiaomi air purifier
- xiaomi band
- xiaomi camera
- xiaomi earbuds
- xiaomi electric scooter
- xiaomi pad
- xiaomi projector
- xiaomi redmi
- xiaomi robot vacuum
- xiaomi scale
- xiaomi scooter
- xiaomi smartwatch
- xiaomi vacuum
- xiaomi vacuum cleaner
- xiaomi watch
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