Winix vs Xiaomi:Which is more popular?
In September 2026, Winix had more branded searches than Xiaomi among air purifier brands in New Zealand. Winix had about 610 branded searches, while Xiaomi had 320. Winix made up 46.2% of all air purifier brand searches we track, and Xiaomi accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about air purifier brands, Winix appeared in four of the five answers and Xiaomi in two. Winix was mentioned before Xiaomi in two out of three answers.
Who do people search for more?
Winix, about 91% more searches than Xiaomi
Who does AI mention more?
Winix, mentioned in 4 of 5 answers, Xiaomi in 2
Who does AI recommend more?
Winix, named ahead of Xiaomi in 2 of 3 answers
Follow Winix vs Xiaomi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winix was listed before Xiaomi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blueair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air purifier brands
5 answers
Asked ChatGPT
“Which air purifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air purifier brands in New Zealand?”
Asked ChatGPT
“What's the best air purifier brand in New Zealand for allergies?”
Searched Google, AI Overview
“air purifier nz”
Searched Google, AI Overview
“hepa air purifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Winix or Xiaomi more popular in search?
This chart shows how often people search Google for Winix and Xiaomi by name. Each line represents a brand's share of searches for all five air purifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Winix, Xiaomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Winix | Xiaomi | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 35.2% | 14.3% | 11% | 7.7% |
| Nov 2025 | 32.2% | 33.1% | 16.1% | 11% | 7.6% |
| Dec 2025 | 38.4% | 28.3% | 18.8% | 7.2% | 7.2% |
| Jan 2026 | 35.5% | 32.2% | 18.2% | 6.6% | 7.4% |
| Feb 2026 | 23.7% | 19.8% | 29.8% | 17.6% | 9.2% |
| Mar 2026 | 36.7% | 26.7% | 24.2% | 7.5% | 5% |
| Apr 2026 | 32.3% | 23.8% | 33.5% | 6.1% | 4.3% |
| May 2026 | 42.6% | 24.8% | 18.6% | 7% | 7% |
| Jun 2026 | 40.3% | 23% | 22.3% | 9.4% | 5% |
| Jul 2026 | 44.5% | 25.2% | 14.8% | 9.7% | 5.8% |
| Aug 2026 | 45.6% | 23.1% | 19.5% | 6.5% | 5.3% |
| Sep 2026 | 46.2% | 24.2% | 15.9% | 6.8% | 6.8% |
How has the Winix and Xiaomi comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Winix took it in December 2025.
- Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands in New Zealand moved from 31.9% to 46.2%, and its estimated monthly branded searches moved from 290 to 610.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among air purifier brands in New Zealand moved from 35.2% to 24.2%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand air purifier brands in September 2026?
2 changes
In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 23.1% to 24.2%.
In September 2026, Winix gained share of searches among air purifier brands in New Zealand, from 45.6% to 46.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Winix’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air purifier brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.